I just have to figure out what else you guys hate with it and why are you spending money on an ad for something you hate? Its an interesting story. She was so impressed. You certainly covered that and you saved a lot of time by cutting to the chase. joesugarman.net Profile Title:The Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. Why should we, when were creating a product and then selling it, if its software, tell people how they came up with this? Thanks for liking this post. One cloud service from another? Thats why its extremely important to make sure that the introduction to any ad is irresistible. Next time youre writing copy for any advertisement, try to make the first few sentences as short as possible. I couldnt communicate well. Your bathroom scale is like a report carda feedback mechanism that tells you how well youve done.. It shows the point that I wanted to make before was youre going along doing what you think you should be doing and all of a sudden youre going 90 degrees in a different direction and thats where you make your success. They used his EXACT design and copy style to grab his attention. You knew what people felt about how tough it was to put this thermostat in their house. I used that as a turning point. You might irritate some grammar scholars, but customers wont mind. Joe: You can check with eBay, sometimes this thing is worth $30 to $50. Exactly. Chabad Intown blew off the doors on Jan. 15 with an atypical historian, storyteller and ex-mobster Myron Sugerman. He came to my seminar and he studied. He was born and raised in the Chicago area and attended the electrical engineering college of the University of Miami for three and a half years before being drafted into the U.S. Army in 1962. I was once asked to spend an hour talking about storytelling. Andrew: Which of your books is a good first book to read for someone who wants to learn your writing process? How did I feel when I put them on? Joe is 80 now, and during his amazing life he racked up success after success in marketing and sales. I knew that because I had run other products that required installation and they bombed. The customer needs to harmonize with the ad. Joseph Sugarman is a legendary copywriter and bestselling author. He couldnt do it himself, so he asked his virtual assistant to do it for him because hes a guy who likes to delegate. Advertiser Joe Sugarman wrote a single advertisement for sunglasses that sold 100,000 pair in 6 months. sort by. ", "Over the past 2 years I've bought dozens of other copywriting courses including Dan Loks High Income Copywriter. There are a few other stories that I tell. I put them on and I stopped squinting. Its fine. I just became an expert in that particular area. One that uses simple language and opens a curiosity loop. Position your product as the cure to a situation rather than a prevention. Its a collectible. . Youve got to have a signature of the customer. I said, Wait a second. So, anyway, the third item is to explore life in its fullest. You bought them for $250. Is it Top Talent or Top. Andrew: You know what, I should actually make a note to finally do that. Forget the wedding, this is going to be an amazing experience with an amazing wedding on top of it.. Joe: 300,000 pair in one month, primarily from TV. You can do it yourself. Dont they care about the result that its going to deliver for them? I studied him forever. Joe: Well, it depends. His company, JS&A Group introduced dozens of new innovations, including the pocket calculator, the digital watch, cordless telephones, and computers sold through ads to what I think must have been skeptical audiences who were by the end of the ad so convinced to buy it that they pulled out their credit cards and bought. Im really grateful to them for sponsoring. How would you understand why someone rejected one of your ads? It keeps our business going and its 30 years now, 30 years for BluBlocker. It would have saved us a fortune and it turns out that there wasthe one thing Ive learned in life is you only deal with really good people. You delivered. Forget the wedding, this is going to be an amazing experience with an amazing wedding on top of it., I looked at the house and I immediately zeroed in on the bookcase and I said, Hey, thats Joe Sugarmans book. He wrote this long blog post about how he decided to switch to Bench. Really, you can look online, Google all day. He sold thousands of grapefruits. With Bench, you get a professional bookkeeping team to do your books for you and our simple, elegant software to review your finances. He ran the ad. I dont think I could have sold it without putting in that story. Burt Sugarman net worth: Burt Sugarman is an American television producer who has a net worth of $25 million. Burt Sugarman is a true legend in the world of TV entertainment. The company later focused on selling those BluBlocker sunglasses I mentioned earlier. Then I get a call from AT&T. I couldnt convince people do anything. Go to Toptal.com. They couldnt wait to get the copy in the mail. Andrew: To teach the people at Google how to write more effective ads, even people who have incredible stats but they want you to do it for them and teach them? He's 79 years old and for nearly 60 years, Sugerman has dedicated his life to making a living dealing in juke boxes, pinball machines, arcade machines and gambling machines, especially gambling machines. He learned his trade from his father, the late Barney (Sugie) Sugerman, who was in the business before WWII. Begin writing for money and enjoying the writer's life with AWAI. Published on April 29, 2023 11:01 PM. You can always Google. Its from these failures that I learn things. So today Im sharing with you seven of his copywriting tips that will help you up your game. Thanks for being on here. Yeah. Andrew: Did I say the AdWeek Copywriting Manual? Its the AdWeek Copywriting Handbook.. Theyre annotating them. So I went out to this place called Makena, the town. Andrew: Joe, what do you think of this storytelling thing? How did I discover BluBlockers? Do you find yourself using some of the triggers on people in person or with people in person? When we would test, Id place a small ad in the southwest edition of the Wall Street Journal, which is the smallest edition and the results that I got I used to run the ad or decide to run the ad. Well, the Bears won. Actually, Joe, as I do my ad, can you pay attention and then rip into me afterwards as to what I could have done better? Like Discords lovely and lyrical homepage copy: Your copy should be compelling. Andrew: What are you going to do when someone just pops into your office because they heard your address? But I thought this would be a really good TV ad. That means you know them and their motivations and youre connecting with their pain points and desires. Its like I worked my whole life to reach a point where I was with BluBlocker. Use statements and questions that will get customers nodding their heads in agreement. Let me talk about my second sponsor and then come back and ask you about what you did afterward. No product is perfect, but judge for yourself. He is more known for his work behind the camera, as a TV producer. He is more known for his work behind the camera, as a TV producer. They feel, Well, hes telling us maybe its not a good name, but yeah, that seems like a really interesting product. Remember the first piece of copy you wrote? So Im kind of taking it easy for a while. She says, I cant begin to tell you how Im impressed with your service and how good you are and how nicely you handled my request. So she says, Please let me know if theres any way I can help you. I said, We were going to come to Maui to do a shoot. This is his home where were doing the wedding. I said, Yeah, I know him. Theres so much maintenance involved its a constant thing. We used baseball stars. I would say, Save the product because you never know when somebody in your neighborhood is going to be robbed. Id bring that up, the fear factor. Theyre very helpful because once you start writing copy and you start picking up some of these psychological triggers, you get motivated to buy. I look at the ads I wrote initially and its embarrassing. Joe: The Bears will solidly beat the other team. But most importantly, every great ad is based on emotion. Catalogues literally becameit started a whole revolution. Well, not just Toptal.com, anyone can go to that. Dane Maxwell, a guy from my audience just flew out to his house said, Ill do whatever you need. If you havent read his book The Adweek Copywriting Handbook, you need to get your hands on it now. Andrew: I do find that its disarming to see you put down the product. You need to tap into both the prospects primal brain and their rational brain. My brother looked around at the house where the wedding would take place and said, This is giant. Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. Andrew: I thought I could go to Amazon and buy BluBlocker sunglasses, no? He was one of the first advertisers to accept credit cards over the phone, pioneering a lot of the direct advertising we see today. It was one of the most successful promotions in their history. Joe: Its been over . Andrew: BluBlocker.com for sure and of course people can see it on Amazon if they want. Joe: Right. Yeah. So we did that. So this book, it goes into the all the various points. Mon Fri 9:00 AM to 5:00 PM ET Joe: Yeah. Ensure the order of your advertisement and copy has a logical sequence. The copy of an ad needs to flow in a logical order. We were on QVC for 20 years. Joe: Yeah. Like this guy, he doubled his response as a consequence. Is it some other system you have? Joe: Its listed as this is 50 years old. Every word you use in an advertisement paints a picture in the mind of consumers. Purchasing your course and coaching was a great decision. And copywriting legend Joseph Sugarman describes his first ads as. Sign up at Bench and get 20% off for your first 6 months. Let me give one exception that was a great success. Joe: Yeah. I read once that you said your first draft would be worse than maybe even some of your students, but you keep rewriting it. Its very, very helpful. 2023. If somebody you dislike offers something thats too irresistible, its hard to say no. LAS VEGAS, March 25, 2022 /PRNewswire/ -- Successful entrepreneur, Joseph (Joe) Sugarman, best known to millions for his BluBlocker Sunglasses, passed away peacefully while surrounded by his family on March 18. He was 83. WebJoseph Sugarman became one of the most successful direct marketing copywriters of the last century. The total combined net worth of this years billionaires is $8 trillion, down from $8.7 trillion in 2020. Yeah. You want to have a subheadline that causes you to read the first sentence in the copy. If you can entertain your customers, theyll keep watching. This is because every customer experiences emotions when they need a problem solved. Web13 quotes from Joseph Sugarman: 'It's not whether you win or lose in life that's important but whether you play the game. Im going to lose my business. They said, No, we think what youre doing is really great. I remember as a kid watching them on television. Facebook Twitter Pinterest LinkedIn Email, Call Member Services The first sentence of the copy should be short and brief and everything but should lead you to the second sentence and the third sentence and the fourth sentence. They turned an objection about the price into a benefit with just two words. I've done a few other courses and read books, but the access to your feedback has really set this one above anything else. Andrew: The property. So many businesses unfortunately only write copy that explains the factual pieces of information about an item. This would make a great mail order item. He says, No, the company is going out of business. I said, Okay., We finished the meeting. Joe, did you thenyouve said that youve failed a lotdid you thenwhats that? This is normally done by elaborating on the benefits of the product rather than its features. The guy is living in a different country. : Annual: $25 000 000 Monthly: $2083333,33 Weekly: $480769,23 Daily: $68493,15 Another thing too that was interesting too, I used to give seminars for several years. If you go to Bench.co/Mixergy, they are going to give you a discount, Bench.co/Mixergy. The estimated Net Worth of Steven Sugarman is at least $5.02 Million dollars as of 16 August 2016. Once again a concept or bigger idea is used. Such as: And its not just the first sentence. Mary, his wife, has a net worth of around 100 million dollars. I point these out to my seminar participants. . Theyll give you a Mixergy exclusive and youll see it right there on the page. Well, last year, I took a little bit of time off to go to my sisters wedding on an estate in Hawaii, and when we got to this place, my wife looked out and she said, This is gorgeous. Were from San Francisco. I have so much fun at restaurants. how is it spelled? But Ive got to get an ad done in a couple days.. He was playing the 190-seat capacity Joes Pub in New York under a year ago. So, okay. One of the few pleasures of losing weight is stepping on your bathroom scale and seeing positive results. It was very much like running a business. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); Hey you. Hed have to find a place to sleep near the office so he could go back home to work. In 2020-2021, his net worth has grown rapidly. Storytelling is very, very powerful. Andrew: Did you trying to follow up the sunglasses with something else that didnt work? In other words, if you have an opportunity to do something unusual, go ahead and do it. I bought the newspaper. I am not interested now in a thermostat. They said, Could you just ship it? Joe: Yeah, you cant do that because Im always on the go. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. Oh, one last thing before we goGoogle, they hired me. The article also cited the $1,500 laser-operated mousetrap that nobody bought. And copywriting legend Joseph Sugarman describes his first ads as horrible. Connect with your prospects desires and pain points. They offer a no-risk trial period. He is considered as a true legend in the field of TV entertainment. Were betting that the Bears are going to win and to prove that, were going to sell you a computer. Andrew: I want to ask you about how you said you knew that people didnt like the name. Andrew: Which of your ads were you proudest of that looking back, you feel like, This is the one that I would like to be remembered for?. They were the people that were selling the toll-free numbers. Joe: Oh my goodness. A co-owner of the Los Angeles Football Club has been charged with orchestrating a scheme to gain control over two investment advisory firms so he and a Now what we did was we put all kinds of ads in magazines. saving. This will allow you to map out all of the major points, questions, and objections you will be covering. Hes an American living in Japan. Finally, I sold it to the local daily newspaper, the Maui News. Your copy should be organised in a logical order. The bitter pill of failure is often more than most people can handle. This sucks the reader into the copy and they cant help but flow through the remaining ad. I wasnt selling sunglasses. And then the other thing that Im most proud of is the fact that we really initiated and started the toll-free number. Im talking about sizing, materials, colors, etc. You mentioned earlier that you didnt have any experience with television but you decided not only to create your first infomercial but to also star in it. Ive had seminar participantsI had this one farmer who sold grapefruits. So I called up my friend and I said, Those astronaut sunglasses that youve got, please, could you send me a pair? Its such a well written ad. There were a lot of timesthe thermostat ad was a good example. Theyre copying them by hand. Oatly tugs at emotions whilst delivering some facts about their product to back up those feelings. The following copy is first on their Quality page as they know everyones priority when it comes to food and drink is the ingredients. How did you figure out what to do to make it interesting? President Joe Biden didn't hold back at the White House Correspondents' Association's annual dinner on Saturday, roasting All components used in the Midex system are of aerospace quality and of such high reliability that they pass the military standard. If you are a copywriter, business owner, or just someone There are a few exceptions. This gets the customer in the headspace of acceptance which is exactly where you want them when you tell them to buy later on. Is it just as easy as do a background check on your people? He didnt want to make any mistakes. But it was that one success that I would write the ad for that would just explode my sales. This is such a great opportunity. I got so fascinated by books that taught me how to be more persuasive, the books that almost taught me what felt like magic tricks at the time. Where do we mail for that? I want to understand how you understood what was in the customers minds. You watch them walk away and all of a sudden they turn around and its so funny. Instead of trying to tell you what a great product the MagicStat Thermostat is, were going to tear it apart unmercilessly. And then you go into, When we first saw the MagicStat, we took one look at the name and said yuck. And you just keep going from there. For more on this, take a look at the Hierarchy Lens from our, Copy that sells a winning concept will originate from a powerhouse, And in order to know what would appeal to both parts of my brain, you would need to have discovered, CEO and Head Content Strategist at The Creative Copywriter. The part that Im amazed at is that you would come up with this creative way to poke people to get their attention with this offer that I dont know where it comes from. They said, Joe, how are you doing it? You wouldnt believe how were doing it. I bet you get ripped off a lot. You wouldnt believe how often we get ripped off. We werent getting ripped off at all. Keep doing a lot of writing and youll get better and better at it, and thats what happened with your students. Delray Beach, FL 33444 They fail once and it is all over. You can also fragment sentences. He said this is an honest to god human bookkeeping system that manages your books using humans with software to help the humans but theyre real people keeping track of it. It was so difficult to sell. Ive got another house up for sale. Joe: Whats interesting about successthis might be an interesting insightI have found that you can go along going in the direction you think you should be going and then all of a sudden something comes up and directs you 90 degrees in a different direction and thats where youre going to make your success. Because of the train system in Japan, he couldnt even take a train back home by the time he was done. With the important messages first. We were advertising in just about every magazine you could thinkWall Street Journal, Playboy, you name it. He then describes the features that ought to give the reassurance he doesnt want to promise. Burt Sugarman is an American film and television producer who has a net worth of $100 million. I was not interested in a thermostat. QVC was a big success. Youve a very good interviewer. This whole interview is sponsored by two great companies. He used to go to work and not come back homeactually, he would finish work I think past midnight. Why did we get off of those? Giants general manager Joe Schoen decided to trade up Thursday night during Round 1 of the 2023 NFL Draft. Unfortunately, our scientist, who was a felon, we didnt know, really misled us. Joe Rogan on where Tucker Carlson should go next: "He's really designed for the internet. Thats cool, but customers dont really care. I love him. So I asked my sisters new mother-in-law if she would introduce me so that I can have Joe Sugarman here on Mixergy to do an interview and here he is. Heck, the best copywriters can still be persuaded and harmonized with an advertisement! Joe: I just recently sold it. I look around its absolutely drop dead gorgeous, beautiful place. WebBurt Sugarmans net worth is $25 million. For example, what do you feel or think of when I say the following words? He was starting to make money from a lot of different teachers, a lot of different customers. Bumble has stood out by making their dating app about equality and all their content highlights this mission. But the point was I made it so you were so curious and one word led to another.

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