Korean traditional music mingled with contemporary pieces to set the background. Are branded virtual worlds the new marketing terrain? Padukone has appeared in over 30 feature films, including "Padmaavat," one of the highest-grossing Indian movies of all time. SEOUL, April 29 (Reuters) - LVMH's (LVMH.PA) top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. Louis Vuitton has officially revealed Zendaya as the maisons newest house ambassador, becoming the face of their iconic Capucines bag. If you havent seen or heard ofSquid Game,then we can only assume that youve been living under a rock. Louis Vuitton has been drumming up plenty of House Ambassador is highest title at Louis Vuitton btw!! The world was in one of the thickest, hardest stretches of the COVID pandemic. Louis Vuitton unveils Deepika Padukone as first Indian brand ambassador, Actor Deepika Padukone has been appointed Louis Vuitton's first ever Indian brand ambassador, the French. House Ambassador is highest title at Louis Vuitton btw!! She joins Zendaya, Hoyeon, & J-hope in the list! LVMH's top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. Her career and convictions are inspiring. In addition to Timberlake, other ambassadors such as Cate Blanchett, Naomi Osaka, HoYeon Jung, Zhou Dongyu and Lea Seydoux were also photographed by Steven Meisel for the new campaign. The delicious order includes 10-piece chicken McNuggets, medium World Famous fries, a medium drink and sweet chili and cajun dipping sauces inspired by recipes from McDonald's South Korea. ", Though India has not been a traditional target for the luxury sector, the. So the idea would seem to be to try to intercept the attention of increasingly young and international markets, without limiting itself to an overly specific image capable of having the best parts of old and new celebrity culture. Celebrating the debut of the new Vans Knu Skool silhouette. The promotion, aptly titled "BTS Meal," begins on May 26 and will be available in over 50 countries, including the United States. Throughout the Kusama-inspired collection, there are colorful faces, flowers, infinity dots and nets and more. I am thrilled to have Louis Vuittons first-ever Prefall fashion show in the vibrant capital city of Seoul, showcasing Artistic Director Nicolas Ghesquires vision for the collection, says Pietro Beccari, Chairman and CEO of Louis Vuitton, ahead of the show. He serves as the creative advisor for the event and will have a hand in shaping the runway shows scenography. Build the strongest argument relying on authoritative content, attorney-editor expertise, and industry defining technology. This growth is also fueled by the brand's slow but steady opening to a wider range of celebrities, which now, in addition to those mentioned above, include both Old Hollywood symbolized by Julia Roberts and new media represented by Charli d'Amelio and Emma Chamberlain. Its exactly like a global ambassador Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Many of these celebrities do not just go on red carpets, but are featured in branded events, dinners and private gatherings that, even without the presence of sponsorship or advertising contracts, can last for years, through the more or less intense moments of their careers. Tune in at 7 pm Singapore time on Saturday, April 29, to watch the Louis Vuitton pre-fall 2023 show right here. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! 2023 The Hollywood Reporter, LLC. BTS made a stylish statement at the Grammys last month when they turned up in custom Louis Vuitton suits now it turns out they may have been making a not-so-subtle announcement as well. Models walked the 795 metre (2,608 feet) bridge, where traffic was stopped for 24 hours, wearing fitted, sporty designs with geometric patterns designed by Nicolas Ghesquire, artistic director of womens collections at Louis Vuitton. BTS has joined Louis Vuitton as global brand ambassadors. In Ghesquires words: Naomi is an exceptional woman who represents her generation and is also a role model for everyone. Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us, adds BTS, in a press release. Is the allure of Hollywood stardom on the wane as a marketing factor? In addition to Timberlake, other ambassadors such as Cate Blanchett, Naomi Osaka, HoYeon Jung, Zhou Dongyu and Unfortunately for Pinault, it depends on performance, The unnecessary controversy over Elly Schlein's image consultant. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! The group did appear in a global campaign for FILAs Project 7 collection last winter, and their other current partnerships include a new temporary tattoo line with Inkbox and an ongoing collaboration with Samsung, with BTS-branded phones and earbuds (which are still available here). By signing up you agree to our User Agreement and Privacy Policy & Cookie Statement. Browse an unrivalled portfolio of real-time and historical market data and insights from worldwide sources and experts. All quotes delayed a minimum of 15 minutes. Even bothering vintage store owners in Los Angeles. Let us keep you up to date with our weekly MiNDFOOD e-newsletters which include the weekly menu plan, health and news updates or tempt your taste buds with the MiNDFOOD Daily Recipe. "The band has great memories with McDonald's. On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are their latest house ambassadors. Photographed by Annie Leibovitz against a backdrop of blue sky and swirling clouds, the tennis champions asymmetric Louis Vuitton slip dress served as a stunning reminder that her approach to style is just as fierce as her conduct on the court. "I can't wait to share all the very exciting projects we are working on," Louis Vuitton's Men's Artistic Director Virgil Abloh said. Fees for talent could well skyrocket, predicts NYUs Watson. Want more from Teen Vogue? Its exactly like a global ambassador Sign up for the Teen Vogue daily email. Zendaya in the Louis Vuitton Capucines campaign. 2023 Rolling Stone, LLC. French luxury brand Louis Vuitton has announced actor Deepika Padukone as its latest House Ambassador. Since its premiere on September 17, the K-drama has taken over the world, producing a new crop of superstars so the timing of Louis Vuitton's announcement is more than perfect. Discover more via link in bio. Virtual idols may also be on the cards, says Booker. Theyre going to see how far they can stretch it as possible. Its exactly like a global ambassador " House Ambassador is highest title at Louis Vuitton btw!! The industry leader for online information for tax, accounting and finance professionals. Factbox: Why are Hollywood writers threatening to strike? "Following a strong collaborative relationship with the Maison the award-winning actress begins an exciting new chapter of her journey with Louis Vuitton," the fashion house announced in a press release. PSA: the power of BTS is about to infiltrate luxury fashion. However, it is not the first chapter in the LV x Hoyeon history book. Deepika Padukone poses during a promotional event for her new movie "Gehraiyaan" in Mumbai, India, in February 2022. Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. The accompanying photo shoot, which appears in the magazine's May 2022 issue, sees her wearing a variety of items by Louis Vuitton. Here are the brands Jun Ji Hyun, Song Hye Kyo, Jung Woo Sung and other Korean celebs are brand ambassadors of. My association with Louis Vuitton is the latter. Who is the brand ambassador of Dubai? The stars of the future who will be appointed as brand ambassadors will combine entertainment with marketing and play a more active role in promoting the brand, says Booker. The fast-food chain announced Monday that its collaborating with the Grammy award-winning supergroup to highlight BTS's favorite order. From Charlize Theron for Dior to Keira Knightley for Chanel, luxury brands have regularly turned to Western film stars to be their global brand ambassadors, featuring in print and billboard campaigns worldwide. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. In common with other European luxury houses, including Dior and Valentino, Vuitton has sought to tap into the global popularity and youth appeal of K-pop stars, naming them as ambassadors who wear and promote their clothes. And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. pic.twitter.com/WzRHWb3piB, Louis Vuitton (@LouisVuitton) April 23, 2021, In a statement, Louis Vuittons Mens Artistic Director, Virgil Abloh says that he spent time with the group to go over creative visions and ideas for the brand, though he stopped short of revealing what exactly the guys have in store. On Saturday the creator and director of 2021's Netflix hit drama "Squid Game" Hwang Dong-hyuk participated in the show scenography. Im excited for the new chapter in her journey with Louis Vuitton," he wrote. Prior to her debut as an actor, Hoyeon started in the fashion industry as a teenager. By Vogue Business in partnership with Snapchat, When you consider the traditional influencer, there is still a fairly obvious transactional element involved. The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. Here is a list of K-pop stars who have fronted high-end fashion brands. South Koreans have become the worlds biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, analysts at Morgan Stanley say. Moncler's summer in the campaign signed by Thierry Le Gous, The brand's most iconic garments reimagined for warmer days, Vans' new "This is Off The Wall" campaign. From Jenna Ortega to Gabriella Karefa Johnson, here are the names that dictate the trends in style, 5 sustainable brands loved by celebrities, Louis Vuitton's next show will be curated by the creator of "Squid Games", The bond between the French maison and South Korea is destined to last, An online resource to find out where the model discovers some of the cult pieces of her personal style, The most iconic celebrity courtroom outfits, From Winona Ryder in Marc Jacobs to Kim Kardashian as wannabe lawyer. From Louis Vuitton naming BTS as its global brand ambassador to fan-favourite girl-group Blackpink collaborating with legendary brands like Bvlgari and Dior, Korean idols are on their way to global supremacy, and fashion is no exception. Winter wardrobe essentials: Must-have clothing and accessories for the chilly weather, Tiffany & Co. unveils transformed New York City flagship, Louis Vuitton announces Zendaya as latest ambassador. 32M followers View more on Instagram 58,244 likes prada Inspired by avant-garde cinema, the #PradaSS23 campaign places actors in intimate settings, creating unique roles. Its exactly like a global ambassador How well has Wes Anderson's aesthetic aged? What will happen to sneakers now that the hype is over? Everything You Need to Know About the 2023 Met Gala, Forget Stealth Wealth, Im Here For Kooky Luxury, Only Rihanna Could Pull Off a Fur Coat With a Trucker Hat. The news comes three months after BTS helped drive millions of views The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. Italys Far East Film Festival: Malaysian Drama Abang Adik Sweeps Top Prizes, Inside the $25,000 Members-Only Club That Gives Access to VIP Suites at L.A.s Biggest Arenas, The Jacqueline Avant Children and Family Center Unveiled in Watts: Its a Safe, Clean, Beautiful Space, Art Auction to Preserve Nina Simones Childhood Home Kicks Off May 12, Co-Curated by Venus Williams, Naomi Watts Just Wore These Under-$100 PJs from Two Star-Loved Brands -- And They're the Perfect Mother's Day Gift for Stylish Travelers, The Best Signet Rings for Adding a Red Carpet-Ready Touch to Your Jewelry Stack, A Less Outrageous and Costume-y Met Gala? On Thursday, Louis Vuitton named the K-pop icons its newest global ambassadors. The quirky top boasted a trend every fashionista is loving in 2023: the waistcoat. A virtual version of Angelababy attended Diors pre-fall 2021 show in Shanghai. Fashion juggernaut Louis Vuitton has tapped into the power of Netflix'sSquid Game. I would bet that Louis Vuitton has a BTS capsule collection in the pipeline, and if I were to bet even further, it might even be a collaboration with each of the artists. While Osakas taste for wearing agenda-setting labels has spanned the likes of Comme des Garons and Sacai in the past, she first wore Louis Vuitton for her appearance on the cover of Vogues January issue, which debuted last month. Tune in at 7 pm Singapore time on Saturday, April 29, to watch the Louis Vuitton pre-fall 2023 show right here. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. BTS' Jimin Kicks Off 2023 as Dior's New Global Ambassador See His Moody Campaign! I am delighted BTS are joining Louis Vuitton today, Abloh says. We are excited for our upcoming projects with Virgil Abloh," they shared. Zendaya stole the spotlight at Louis Vuitton's Fall/Winter 2023 runway show, as the rumored ambassador & 'Euphoria' actress sat front row. On Thursday, Louis Vuitton named the K-pop icons its newest global ambassadors. Aut. "I'd just like to say congrats to LV for getting the privilege of working with bts and having them as ambassadors, such an accomplishment " someone else added. All rights reserved. Please see our privacy policy for more information. Updated: 12 May 2022 11:50 am. On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, While the guys are no stranger to high fashion they were outfitted in Gucci for their Dynamite video, and have sported everything from Dior to Saint Laurent in other appearances this is the first time they are teaming up officially with a fashion house. "BTS truly lights up the world stage, uniting people across the globe through their music," said Morgan Flatley, Chief Marketing Officer of McDonald's USA. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. As brands create content across more diverse ad channels, theyre moving away from traditional Hollywood stars in favour of multifaceted, digitally savvy entertainers such as South Koreas BTS. Most recently, however, the brand dressed Jennifer Connelly, Julia Roberts, and Deepika Padukone (Louis Vuitton's first Indian ambassador) for their red carpet at the Cannes Film Festival. As part of the new partnership, Jungkook, J-Hope, V, From Louis Vuitton naming BTS as its global brand ambassador to fan-favourite girl-group Blackpink collaborating with legendary brands like Bvlgari and Dior, Email us at feedback@voguebusiness.com. Access unmatched financial data, news and content in a highly-customised workflow experience on desktop, web and mobile. A strong social media presence is essential for the new breed of ambassador, says Thomas Repelski, co-founder of marketing platform Lefty. How to make Nike's Air Max Day relevant again? The handbag, crafted in full-grain Taurillon leather and outfitted with hand, shoulder, and cross-body styling options, is both practical and elegant. And if for the men's collections the brand tends to hire huge stars from music, social media, and athletics (three random names: Tyler, The Creator; the BTS, Serena Williams) in line with the contemporary grandeur brought by Virgil Abloh, when it comes to red carpet and women's collections the brand's tactics have become more subtle and cross-cultural in recent years. HoYeon Jung is the newest global ambassador for Louis Vuitton. Things were bleak in August 2020. Rolling Stone is a part of Penske Media Corporation. To revisit this article, visit My Profile, then View saved stories, To revisit this article, select My Account, thenView saved stories, Sign up to our newsletter for a truly global perspective on the fashion industry. K-Pop stars BTS have been announced as the latest global ambassadors of fashion house Louis Vuitton. "LV X BTS ? In April, Louis Vuitton named K-pop group BTS as its global brand ambassadors, while Tiffany & Co. signed up Blackpink singer and recent solo artist Ros, who has also been Saint Laurents global ambassador since AW20. Actress Deepika Padukone has become the first ever Indian brand ambassador of luxury brand Louis Vuitton. The announcement comes shortly after Padukone was unveiled as Vogue India's latest cover star. Fashion juggernaut Louis Vuitton has tapped into the power of Netflix's Squid Game. BTS doesnt need this partnership with Louis Vuitton, says Watson. Minji represents Chanel, Hanni works with Gucci, Danielle is an ambassador for Burberry and Hyein signed with Louis Vuitton. Consumers perceive them as high calibre individuals who like to feel good and they do that by wearing nice clothing. In 2020, she became the first Indian actor to feature in a campaign for the label, posing for a. It can be risky to put all your eggs into one or two baskets. The rising global icon, who has more than 31 million followers on Instagram, Before signing on as a Louis Vuitton ambassador, Wang was also the face of Armani Perfume in APAC and Hennessy. We are sure that this wont be the last that we hear from Hoyeon in fashion and beyond and we cant wait to see what the future has in store for her. "When you're 18 and have just started earning, you don't even bother looking into a Louis Vuitton store when you walk past it because you know you're never going to be able to afford it," she is quoted as saying. Check this out: 2023 Cond Nast. Louis Vuittons best-performing post on its social channels for Mens Fashion Week in Paris for AW21 featured BTS, generating $436,000 in media impact value, according to Launchmetrics. Louis Vuitton has been drumming up plenty of excitement for its womens pre-fall fashion show, which is set to take place a South Korean landmark: the Jamsugyo bridge in Seoul. This content can also be viewed on the site it originates from. 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Blackpinks Lisa accrued $1.37 million in media impact value for Celine, more than the houses own channels. All Rights Reserved. In the. Screen for heightened risk individual and entities globally to help uncover hidden risks in business relationships and human networks. Presenting the collection on the iconic Jamsugyo Bridge over the Hangang River beautifully captures Louis Vuittons long-standing relationship and shared values with this cosmopolitan city.. Does being leftist mean not taking care of one's image? South Koreans have become the worlds biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, analysts at Morgan Stanley say. "Im looking forward to every moment I will experience with Louis Vuitton as their global ambassador.. Ethiopians savour first night of annual 'Addis Jazz Festival', Hollywood writers, studios stage last-minute talks as strike deadline looms, Soviet and Russian fashion icon Zaitsev dies - agencies. Its exactly like a global ambassador Naomi Osakas rapid ascent to success as a tennis champion has been, its safe to say, stratospheric. A category in crisis but one that no one can do without, The new Bottega Veneta fanzine dedicated to Kate Moss, Why Italian museums are suffering from an unusual shortage of staff, Although the number of visitors has returned to pre-pandemic levels, The campaign featuring Botticelli's Venus is proof that institutions don't know how to communicate, 10 tables that have made the history of Italian design, Water is the unique protagonist of Google's installation for the Salone del Mobile, An immersive experience that explores our connection with one of the founding elements of life on earth, 10 seats that have made the history of Italian design. Its exactly like a global ambassador "There are some things that are aspirational and then there are some things that are just completely out of your orbit. Blackpinks members arent all Korean-born and raised; theyre from various parts of the world and have more diverse influences. From New York to Paris, in-person fashion shows are back. The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. The septet comprising RM, Jin, Suga, J-Hope, Jimin, V, and Jung Kook have lured the whos who of the luxury market, clinching lucrative deals every now and then. Thanks to her hugely engaged audience, Lisa is responsible for almost 90 per cent of the media value that is generated for Celine, Repelski says. Unlike decades past, more ambassadors will co-create with their brand partners, he believes. To become a global brand ambassador is truly a dream come true for me. Clearly, the feeling is mutual. If you can get even 5 or 10 per cent of those to hit, youre going to be able to build your base and mitigate some of that risk of failure.. And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. Louis Vuitton has named BTS as global ambassadors, making them the latest South Korean stars to lead a major LVMH brand. Teen Vogue covers the latest in celebrity news, politics, fashion, beauty, wellness, lifestyle, and entertainment. She joins Zendaya, Hoyeon, & J-hope in the list! In one of the highest profile events since chairman and CEO Pietro Beccari started at Louis Vuitton earlier this year, the runway on the lower level of the double-decker Jamsu bridge that spans the Han River was bathed in blue shadows. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. The series will be set in the same universe as the original show. Comments, questions or feedback? After news of Hoyeon's new role broke, Nicolas Ghesquire, the house's artistic director of women's collections, took to Instagram to discuss the new partnership. Working with someone like that in South America or Spain makes complete sense.. The exhaustive list of BTS brand collaborations proves the boys supremacy in the global entertainment scene. For the brands spring 2021 campaign, shot by creative director Nicolas Ghesquire, Osaka wears a playful, kaleidoscopic minidress that feels perfectly in keeping with the tennis pros love for bold color and print. The pop group shared similar sentiments: "Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us. South Korean singer Haerin from K-pop girl group NewJeans has been named Diors newest global ambassador. We're excited about this collaboration and can't wait to share the BTS Meal with the world," BIGHIT MUSIC, the label of BTS, said in a statement. The French fashion house debuted its first-ever campaign starring the Golden Globe-winning actress According toBoF,Louis Vuitton's red carpet-related mentions of the Oscars number 86,500, far fewer than Chanel and Dior, which have more than twice as many, but with much steadier growth than the other two brands over the years. Not all marketers are convinced though. Created by nss in collaboration with Lyst, Cartesio is an interactive experience designed to identify users relationship with some of the biggest brands. Louis Vuitton, one of the worlds most well-known luxury brands, recognizes that BTS is undoubtedly one of the most renowned and influential groups in the world.. Her trajectory as an up-and-coming style star has been thrilling to watch as well. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. The news comes three months after BTS helped drive millions of views to the house's men's fall 2021 digital presentation with a social media teaser campaign and one month after all seven superstars wore Louis Vuitton to the 2021 Grammy Awards. Its also reflective of the need for ambassadors to appear in a multitude of advertising channels. 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She joins Zendaya, Hoyeon, & J-hope in the list! It means well see some very interesting collaborations emerge., Brands may also appoint more brand ambassadors around the world to target audiences at a much deeper level, says Booker. Some real-life ambassadors are comfortable with using virtual versions of themselves: a virtual avatar of Dior ambassador Angelababy attended the brands pre-autumn show in Shanghai in March. Louis Vuitton has been drumming up plenty of excitement for its womens pre-fall fashion show, which is set to take place a South Korean landmark: the Jamsugyo bridge in Seoul. Un post condiviso da Louis Vuitton (@louisvuitton). The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. My sense is that we wont see it on a global scale anytime soon, because the mainstream consumer isnt quite ready for that level of integration with technology, says Watson. The partnership comes just days after BTS inked another major deal with none other than McDonald's. Zendayas campaign was shot at the Roquebrune-Cap-Martin house designed by pioneering Modernist architect and designer Eileen Gray, and was photographed by duo Mert Alas and Marcus Piggott and styled by longtime collaborator Law Roach. The Fold - NZ WordPress Design & Development. Korean traditional music mingled with contemporary pieces to set the background. For the brands spring 2021 campaign, shot by creative director Reuters, the news and media division of Thomson Reuters, is the worlds largest multimedia news provider, reaching billions of people worldwide every day. In common with other European luxury houses, including Dior and Valentino, Vuitton has sought to tap into the global popularity and youth appeal of K-pop stars, naming them as ambassadors who wear and promote their clothes. People want bite-sized nuggets of content to digest. The label also shared photos from the BTS' campaign debut which sees the musicians in coordinating pastel ensembles and sneakers on Instagram, calling BTS "one of the most renowned and influential groups in the world" in the caption. Maybe they want to shop but they also want to be entertained. BTS, meanwhile, have a playful and androgynous style, which is significant as more luxury brands blend mens and womens collections on the runway, he notes.