Theres hard work involved but the secret is consistency, especially once youre all set up and in the swing of things. Alfie Taylor is looking for sponsorship as he competes in the Whilton Mill Kart Club Championship I am competing in this years Whilton Mill Kart Club Championship 2023, this will be live streamed on YouTube and Alpha timing channel. Further, this CBS Sports article notes that in 2020, the four big NASCAR sponsors were announced as Xfinity, Geico, Coca-Cola, and Busch Beer. Try reframing any negative thoughts into something more positive. Kingdom to Kingdom is looking for sponsorship for their first green rally. Decks are used to get attention. Team Matt Gardiner MX are a up and coming team, supporting the youth riders of our future putting back into the sport. Think about those reasons you stand out. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. Ashley Haase started go karting age 6 at Brentwood Karting in their corporate karts. With considerable live TV coverage on ITV, GT Cup TV, Amazon Prime and You Tube, viewed by millions, Dugganite Motorsport Sponsorship boasts considerable benefits for partners seeking unprecedented levels of PR, and maximum exposure to an ever-growing audience at the track, online, on the radio and on television. GT4 Super CupChampionship WinnerRead more here, British GT Cup(Ian Duggan and driver James Townsend)Read more here. Consider what will be most impressive to the types of sponsors you want to target. That kind of thing is usually a sign of someone high up being a fan of motorsports, not a company making what they think are the objectively best business decisions. Retail stores want foot traffic. Finishing 9th in the British School Karting Championship,, Young aspiring racing driver Aston Lewis seeks sponsorship to help support him to the next step in his racing career Hello, My name is Aston Lewis. Ask them questions, create content that speaks directly to them, and get involved in discussions with them. The easiest way to get motorsport sponsorship is to build a network. One of the biggest mistakes drivers make is getting too lost in their own heads. Each company includes key contacts and details about current partnerships. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. Matthew Harrington is looking for sponsorship for the 2023 Formula Vee British Championship 2023 Formula Vee British Championship Have your company representing a new face and a promising face in motorsport allowing for alot of attention and exposure. Collect evidence throughout the race season testimonials, statistics, etc. Sponsors can search our portfolio and identify the ideal sponsorship targets. Many partnerships begin as a season-long deal and grow into much longer associations, although the range of properties and rights available mean that major changes to sponsorship deals and team liveries happen every season. You never know, something like this could attract a bigger fish in the future. Read on for a step-by-step guide to getting sponsored. If this sounds like useful insight, you need Pearlfinders. "Our new partnership with the world-class Rahal Letterman Lanigan Racing team embodies . Sponsors can search our portfolio and identify the ideal sponsorship targets. 2023 will be our, Sean og Cahill is searching for sponsors to help him progress his rallying career at the Irish Junior Rally Series. For your privacy and protection, when applying to a job online, never give your social security number to a prospective employer, provide credit card or bank account information, or perform any sort of monetary transaction. Read ourprivacy policy, 2023 Dugganite Racing Team | Website designed by Onexception. Create a two-way relationship with your audience. Whatever your niche is, theres probably a story behind it and this is something you need to start pushing in the press. By using this form you agree with the storage and handling of your data by this website as specified in our Privacy Policy. There are sponsorship opportunities in all disciplines, at all levels of the sport and can assist you to continue in Motorsport. This is where your niche makes things easier. If you want to learn more about how to approach sports sponsorship, we've got three really great articles for you. One company at the forefront of the new wave of motorsports sponsorships -- in series like Formula 1, NASCAR, IndyCar, NHRA, IMSA, and others -- is Sport Dimensions and its founder, Ron Schneider. GB Quality Imports LTD is a new company that is specialising in Chinese imports of, AAM Racing are seeking sponsorship for their star racing driver Anesu who is set to complete the newly formed British GB4 Championship due to start on the 2nd of April. Learn from Hookit, the company that built the first and most powerful Sponsorship Analytics and Valuation Platform to quantify and track the value and performance of sports sponsorships in social and digital media, how companies put monetary value on sponsorships. Sponsor a video game streamer with an audience of over 1,800 on Twitch. Thomas Knox has been karting since the age of 8 and in 2022, in his 1st year of competitive, Freddy Hewitt is looking for sponsorship as he plans to race in the Mini Challenge Clubsport Championship. What makes you stand out over other racing drivers. the same holdings company that owns Gainbridge. So in our fictional sponsorship deal, you, the owner . Here are our top ten types of companies you should ask to sponsor your race team. Racing has been my dream all of life and of course being named after the manufacturer Aston Martin, Truck-racing Paul McCumisky is seeking sponsorship for their racing events in both the UK and Europe with excellent brand exposure available Truck-racing is nothing like any other form of motorsport and is growing all of the time, with talks concerning the 2023 Season, Young Racing Star Nikolas Papadopoulos is seeking sponsorship for his karting career to enable him to progress into larger event in the future Young Racing Star Nikolas Papadopoulos has been into Karting since he was 8 years old. For the most part, those drivers didn't get that sponsorship through the big corporation itself. - posted in Racing Comments Archive: The ECs announcement today that the tobacco ban may be accelerated from 2006 to 2004 made me wonder what the teams so heavily relying on fag money will do when that source dries up. Tech services company Cognizant recently began sponsoring F1 Team Aston Martin. If a company is doing well enough to advertise on a billboard, they certainly should be able to afford a race car. But remember; don't try to tell them they are wrong to sponsor someone else. It's so much easier to close a sale with someone you've already built a rapport with. Money saved is money earned. Sponsorship is a business deal between you and a company you are not a charity and a company will not give you free money. Sponsor a podcast that discusses movies and the drinking games that should accompany them. Racetech recognises the value of providing products for high-profile vehicles and athletes. Charlie Knight can offer the sponsor company branding on the car and travelling up and down the UK monthly with YouTube publicity and on social media. Sponsorship is assistance, it can be financial or non-financial assistance. Motorsports sponsorship is a powerful weapon against a competitor with a larger advertising budget. But these features dont work alone. Go more into depth with your research to get a sense of their specific goals. Search below and if you cant find the best fit for your needs, just Contact Uswith your requirements and our team can seek out the best partnership for you. Another element of finding and securing sponsors is building a strong network. You dont have to be in F1 to be sponsored think local and use your network of contacts. The world of motorsport offers brands unparalleled flexibility from truly global title sponsorships to single-race technology or supplier partnerships. With all this information, it should be easy to write a pitch that really speaks to the business and its goals. Think about the problem you will help solve and the goals youll help reach. This might shift and change over the years, and thats fine, but at its core, its about how you present yourself to your audience and sponsors. You can expect a sponsor to have to spend $1 in activation expense for every $1 of sponsorship to maximize the investment. Schedule some ideation time to brainstorm how a motorsports sponsorship and activation strategy can help deliver on those corporate objectives. Sponsoring a motor sports team provides a great way to showcase your brand to a certain demographic or niche audience, with a wide variety of options in the marketplace - drivers, teams, events - there is a huge array to choose from. Thank you for taking the time to read my sponsorship opportunities for 2023. Ducati Moto GP motorcycling outfit to be known as Ducati Lenovo Team from 2021 season Pair vows to collaborate on implementing virtual desktop infrastructure for Ducati, Following todays announcement by government of their support package for sports impacted by the loss of spectator revenues, Motorsport UK can confirm that a loan fund of 6 Million is to be made available to the principal circuit venue operators in England. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. When expanded it provides a list of search options that will switch the search inputs to match the current selection. We understand racing can be an expensive habit and that's why we created a tiered program that will help . This is a good way to find out information about companies and you will see who is performing well you will have more luck with a profitable company. Sponsors Corporates Agencies Partners Brands Sponsoo connects sponsors with thousands of athletes and clubs of more than 300 different sports. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. So, research is needed on what the prospect company is striving to achieve. Sponsor one of the many podcasts created by the MeCHo Radio podcast production house. This gains media coverage within the Motorsports and formula one community. Review your company's current year business plan as well as its strategic 3 or 5-year plan to identify key Management-by-Objective (MBO) themes. and how Hookits algorithm estimates a dollar value from the data. Plan B - sponsorship gives product discounts to participants, which will be discussed upon sponsorship approval. One of the biggest challenges in finding sponsorship is asking the right people. If you feel that you have what it takes to promote CG Motorsport products, we would like to hear from you. Now, in 2023, he he has eyes firmly set on the British GT4 Championship cup. Building a Motorsports Marketing Strategy using TRG. It's always a great experience with the team at CarSponsors April 9, 2023 It's always a great experience with the team at CarSponsors, Thank you. Learn how different marketing directors value assets in motorsports and how to create value with intangible assets if you dont yet have any good tangible assets to offer. As well as the governing body for lawn mower racing season in the, MPM Drive Ltd is seeking sponsorship for 2022 motorsport season and beyond! Not all benefits will be relevant to every business. Let them know how loyal race fans are. Companies that never considered motorsports marketing as a viable medium are using it today to get their message across. Decks need to display your personality, style, and brand. With Tax Day (April 18th) fast approaching, the Consumer Financial Services category-which encompasses accounting firms and online tax services like H&R Block and TurboTax-is top of mind for many Americans. F1 has stayed away from gaming company sponsors for more than 4 decades but that is beginning to change. Just to start with,, Hendryk Lichtenhagen is searching for sponsorship. Some racers have found an interesting way to get together some extra cash, either for the whole season or a big event. Hendryk can promote products and services on his social media and on the, Aaditya Dubey is searching for sponsorship to help with his Rotax Championships Career Aaditya Dubeys races are televised and he would like talk about a very specific championship that he is taking part in which is called BUKC (British university karting championship). MPM Drive Ltd is a professional racing car company that offers exclusive Racing Car experience and VIP racing events to individual and corporate clients worldwide. We're not advocating that you try to steal someone else's sponsor. The series we compete in are tightly controlled, livestreamed events with grids consistently, Aston Whitehead is looking for sponsors to help his dreams come true. Allow our team to look after you as you experience the thrill of Motorsport racing up close and personal. Jason Coleman will tell the story of how he picked, approached, and landed a sponsorship with Eibach Springs to race King of the Hammers. How to get sponsorship in Motorsport and what are Sponsors looking for when handing out their cash. Rich Houseman will explain, What is an interaction?' JB Kart Racing are a small business who are looking for sponsorship to support them as they expand. Who better to spread the word of a business than a happy employee behind the wheel of a race car? There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. You may think that your work is done once the race season starts, but, in fact, that may be the best time to be lining up sponsors. Learn more in our Cookie Policy. Intangible assets include reputation, integrity, fan loyalty, series strength, relevancy, and things that you cant measure in traditional media. All types of content creators and organizations use our platform, including: Looking For Sponsor v2.0.5 | Built with Gatsby. This Summit was filmed live from San Diego, California on June 17, 2022. Those brands have zero, zilch to do with motorsports. President & CEO of United States Auto Club, Director of Special Marketing Projects, Monster Energy, Series Director, King of the Hammers & CEO, Hammerking Productions, Director of Motorsports of E3 Spark Plugs & E3 Lithium Batteries, Director of Marketing, Virtual Racing School, Off Road Motorsports Hall of Fame Inductee & Crandon Promoter, Cohost of Racers in Rental Cars & NHRA Top Sportsman. Your personal brand should show who you are as a person and go beyond your racing. Sponsorships #teamredlineoil Racing teams and racers can apply for support from Red Line Oil during our open enrollment period, September 1st through October 31st for the following race season. He is currently, Ben Jelf is looking for sponsorship for his Powerboat Racing as he heads to compete in the F1H2O World Championship 2023. Freddy Oakley is a Derbyshire based rider who has a passion for racing motorbikes. No, you don't want to go to the Green Bay Packers, Boston Red Sox, or Indiana Pacers asking for money. Modern-day motorsport sponsorship is all about standing out. Motorsport sponsorship doesnt just have to be about hospitality and a sticker on the car. Athletes need to apply to be an ambassador before applying for sponsorship, and applications are reviewed between October and November. Select Accept to consent or Reject to decline non-essential cookies for this use. Consider yourself as a marketing agency pitching to a business. Make sure to include lots of information about your championship. Looking For Sponsor is dedicated to empowering content creators and sponsorship seekers of all kinds. Activating at the events is the other half. Racing Sponsorships VALVOLINE PROFESSIONAL TEAM Hendrick Motorsports Chase Elliott Alan Gustafson Hendrick Motorsports William Byron Rudy Fugle Hendrick Motorsports Alex Bowman Greg Ives Hendrick Motorsports Kyle Larson Cliff Daniels 2023 Valvoline Global Operations Trademark, Valvoline Global Operations Just make sure you follow up with whatever your promises are to these people. Look for companies in the business press. In 2021 I won the strc rally championship and last year came second Junior. Once youve established a bit of a rapport (2-4 messages), dont be afraid to link what you do to whats being discussed. Sponsor Seeker brings together the best Motor Sport Sponsorship opportunities in the marketplace. Maybe you race at another track and can help bring their product/service more exposure. JPB Racing My name is Bentley Lovegrove-Fowler, I am a 15 year old boy located in Greenwich, London. Intangibles are priceless. Its so much easier to close a sale with someone youve already built a rapport with. It wasn't until later in 2020 that Aston Martin began shifting back into the Formula One space properly. Their content can be cut and pasted into contracts and become binding, so they should contain accurate values and realistic deliverables. Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. Some are willing to listen to your proposal; some won't return a phone call. Some of the motorsport stars and events Adrian Flux sponsors Jason Plato & BTC Racing Headline Sponsor 2022 Season Jason Plato is a British Touring Car Championship legend. It's the nature of the sponsorship hunt. Getting a renewal for a second year comes down to one small thing: Did you help your sponsor reach its goals? Nike and Gatorade are two humongous brands that often lean on athletes for endorsements and partnerships. To maximize the returns on sponsorship marketing, teams and companies must activate in ways that resonate with the events participants and spectators. You may be aware, F1 in Schools is, Alex Walker searches for sponsors to help with his racing. It may seem obvious, but have you asked? These are companies that like to sponsor athletes: 1. Much like the other Mom N' Pop shops, locally-owned bars are always looking for a way to get an edge against the big chains and other forms of competition. The #1 marketplace for sports sponsorship. Look for opportunities to get introductions from others, show your value, and build your connections in a meaningful way. The Complete Guide to Motorsport Sponsorship. Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. Here are some others: AT&T Les Schwab Tires Home Depot Target Toyota Walgreens Ace Hardware Nike That's two major sporting good brands. Blanket emailing everyone in your local area wont work, so you need to put a little time into researching relevant businesses. Competing in this challenge, Ian and the Dugganite team will be unveiling their new Ginetta G56. Unknown to us the gearbox was modified but the CG team were more than happy to help us out of our predicament by helping us to take the necessary measurements.

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