This allowed the brewers to control the level of foam, and it also gave the beer a pleasant bitterness that balanced out the sweetness of the malt. The term Icehouse edge comes from the fact that the first breweries to use this method were located on the edge of town, where the ice was more readily available. It is a lager that is available in both cans and bottles. First, these beers are becoming less popular. Henry Weinhard's Private Reserve brand, once the pride of Northwest beer drinkers, is being discontinued by corporate parent Molson . Icehouse is available in a variety of packages including beer Cans and beer Bottles. Icehouse is a light beer that is easy to drink. . At least two distributors have told their retailers that Icehouse is being discontinued, but officials with MillerCoors, the company that produces the beer, say that isnt the case. Available nationwide in 1975, Miller Lite popularized light beer in the United States. Since then, Blue Moon has been produced in North America by Anheuser-Busch InBev. Icehouse is a medium-bodied American-style Ice Lager. These craft beers are all brewed using traditional beer-making methods, using malts from across the world. That way you get the full 5.5% ABV without the whole hassle of drinking it. One of the most commonly cited explanations for the low price of ice beer is that it is a niche product. It has one of the highest ratings for lagers on beeradvocates.com. The Icehouse brand was first created in the early 1990s, and it became one of the most popular beers in the United States. This drink tastes sweet and has a huge frothy head that I believe has been infused with gold. He is the fifth generation of the family to run Yuengling, and owns 100% of the company, having bought out his father in 1985. Schlitz was once a hugely popular beer brand in the United States, however its recent history has not been as successful as its past. Light beers are characterized by fewer calories and lower ABV than traditional brews, and they appear to be losing favor with American beer drinkers as half of the 10 beers on this list are light. Nonetheless, the can does receive some attention for its minimalist design. However, like each of the other most popular beer brands, Americans have been ditching Miller Lite in recent years. Milwaukees Best Premium has been one of the most shocking brands removed from the lineup, though the Ice and Light editions are still available. Sub-premium beers are relatively inexpensive and often less popular than slightly more expensive beers. Budweiser Select was introduced in 2005 as a premium light beer. What beers are being discontinued in 2021? It's a site that collects all the most frequently asked questions and answers, so you don't have to spend hours on searching anywhere else. Since January, Ive drunk every day for two days straight and havent found work. After a video of a group of college students dressed up in Keystone Light costumes surfaced at a party, some users questioned whether the companys beer was racist. Brewery officials say no, but some distributors say otherwise. Why Do Cross Country Runners Have Skinny Legs? The beer is available in both domestic and imported varieties, and it is available in a variety of different countries, including the United States, Canada, and the United Kingdom.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[250,250],'blablabeer_net-large-mobile-banner-1','ezslot_11',110,'0','0'])};__ez_fad_position('div-gpt-ad-blablabeer_net-large-mobile-banner-1-0'); Icehouse is a popular choice for people who are looking for a light and refreshing alternative to other types of beer. Icehouse Edge will not be sold on store shelves in the future, but the original Icehouse will. Icehouse is offered in a variety of sizes and styles, including original, light, ice, and amber. There is no definitive answer to whether or not Icehouse beer is being discontinued in 2021. MillerCoors has not released an official statement as to why they are discontinuing Icehouse. Join Facebook to connect with IceHouse Beer and others you may know. Domestic shipments of the light beer fell 12.6% from 15.1 million barrels in 2011 to 13.2 million in 2016. if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[250,250],'coalitionbrewing_com-leader-4','ezslot_18',154,'0','0'])};__ez_fad_position('div-gpt-ad-coalitionbrewing_com-leader-4-0');The beer with the highest alcohol content is a 30% ABV beer from Brewmeister, an independent Scottish brewery. Keystone Ice, Icehouse Edge, and Miller High Life Light will be phased out as part of Molson Coors' effort to "premiumize" its higher-end products. Is Icehouse beer being discontinued 2021? Finally, you'd realize they weren't budging and you got hustled out of your money. The 24.1% five-year decline is the third worst of any major beer brand in the United States over that period. Its content is produced independently of USA TODAY. It is not as heavy as a lot of other beers, which makes it a good choice for those who are not big beer drinkers. In early 2020, news spread on social media that MillerCoors was discontinuing its Icehouse beer brand in 2021. Both are equally important for taste. Why Is Icehouse Beer Being Discontinued? I'm sure it was a splendid beverage. Shipments of Natural Ice are down 20.9% from 3.4 million barrels in 2011 to 2.7 million barrels in 2016. Heineken is also discontinuing Heineken Light, Amstel Light, and Newcastle Brown Ale. Its a metallic, sweet corn flavor with almost nothing else in the nose. J-Bradley1 3 yr. ago. However, it was discontinued in 2018 because it was not popular enough to continue production. On the finish, there is a hint of cracker, white bread dough, toasted biscuit, light honey/nutty/corn, and herbal/grassy earthiness. While the Busch family does not play an active role in daily operations of the brewery, the family does still retain power over the company. This product is great for people who want a quick buzz but it can also disrupt sleep if consumed in moderation. Millerif(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[250,250],'blablabeer_net-box-4','ezslot_5',106,'0','0'])};__ez_fad_position('div-gpt-ad-blablabeer_net-box-4-0'); Miller was another big, macrobrewery that has seen its market share decline in recent years. Rolling Rock is a great choice for those looking for a beer that is easy drinking yet still full of flavor. US-based brewing company MillerCoors will relaunch its American style lager beer Miller64 in the market with a new look. You could often find Milwaukee's best at all your lower-tier liquor stores or rolling around the floor of your town alchoholic's pickup truck. Malted barley and a special blend of hops are the hallmarks of this time-honored lager recipe. With nearly three decades of existence and being one of the oldest known ice beers and adjunct lagers of America, it has become quite popular among beer lovers over the years. The company was later acquired by Miller Brewing Company, which is now a subsidiary of Molson Coors Brewing Company. We learned that the beer company was hit hard with a cyberattack that has disrupted its brewing operations and shipments. No, Bud Ice is not discontinued. As of 2016, the top three beer companies in the US were Anheuser-Busch, MillerCoors, and Pabst Brewing Company. Its flavor is light and mild, with a subtle sweet note that makes it perfect for pairing with a variety of dishes. Icehouse does not have 12-ounce cans; 16 is the minimum size for it to be sold in stores. container is 99 cents. Shock Top Lemon Shandy was a lemon-flavored version of Shock Top wheat beer. The discontinued Icehouse Edge was a model of the popular Icehouse game. This worked well, but it had one downside: the ice would also cause the beer to foam up and overflow the fermenter. And these things would put you on your fucking ass. Due in part to waning demand, Icehouse is now one of the companys least popular brands. Anheuser-Busch also owns several hundred smaller breweries such as Goose Island, Breckenridge, Shock Top, and many others. Some people claim that the beer is actually made by Pabst Brewing Company, while others assert that it is a product of the Miller Brewing Company. It is one of four low-price point beers and one of five light beers to rank among the brands reporting the steepest five-year popularity declines. Rolling Rock, an American lager that has been around for over 80 years, has long been popular in the United States. The company have said that the beer variant will be suitable for customers looking for lower-calorie light beer options. Icehouse is a popular beer because it is light and refreshing. To solve this problem, brewers came up with the idea of adding a small amount of hops to the beer. However, the Miller Brewing Company is the most likely candidate. If youre a fan of this beer, be sure to stock up while you still can.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[300,250],'blablabeer_net-box-4','ezslot_2',106,'0','0'])};__ez_fad_position('div-gpt-ad-blablabeer_net-box-4-0'); Icehouse is a popular beer that is brewed by a variety of different companies. Over the same five years, even as domestic Budweiser sales fell by 3.8 million barrels, the companys share price climbed from $55 to over $100 per share out performing both the Dow and S&P 500 indices. Icehouse Edge; Mickey's Ice; Milwaukee's Best Premium; . Official description: Icehouse is ice brewed below freezing resulting in the formulation of ice crystals and a bold, never watered-down taste that you enjoy each time you drink an ice-cold Icehouse. My description: Its not bad. Dragged down by lower domestic demand for Budweiser and Bud Light, the company reported a 5.6% slide in total U.S. sales in the third quarter of 2017. By Kirk Miller. Fooddive - According to a report in AdAge, the brands that will sunset include Milwaukee's Best Premium (but not its ice and light varieties), Mickey's Fine Malt Liquor Ice (but not the core brand), Henry Weinhard's Private Reserve, Keystone Ice, Hamm's Special Light, Keylightful (a fruity line extension of Keystone Light), Icehouse Edge, Magnum, Miller High Life Light, Steel Reserve 211 . Is Icehouse beer being discontinued 2021? The result is an unparalleled experience, distinguished by its distinct and full-bodied flavor, unparalleled craftsmanship, heritage, and signature painted green bottle. In addition to reporting the steepest five-year sales decline, Bud Light Lime also has the dubious distinction of having the lowest annual sales volume among beers on this list. You cannot get the beer anymore, but you can own this nostalgic sign from . Yes, Bud Light is made by Budweiser. While both of these lagers have similar light, easy-drinking flavors, there is a notable difference in the alcohol content between the two. The high gravity and freeze-distillation results in a strong, smooth beer with a heavy body and a strong, smooth beer. Other times you'd be lucky to get the knock-off of the knock-off version of what you asked for. Because of its alcohol content of 4.4 percent, Rolling Rock is a premium extra pale lager that will satisfy any appetite. Molson Coors will be discontinuing a number of its economy brands including Keystone Ice, Icehouse Edge and Miller High Life Light as part of a company-wide effort to "premiumize" its higher-end offerings. This light beer has been around since 2004 and is being phased out starting in May. Reid would go on to introduce a new formula for Schlitz and rebrand it with the campaign slogan Taste that made Milwaukee famous. Icehouse Edge is a decent high gravity lager, especially for the basement price of .99 per 24 oz. 1. An example of data being processed may be a unique identifier stored in a cookie. 2023 USA TODAY, a division of Gannett Satellite Information Network, LLC. Budweiser, Bud Light, and Michelob Ultra are all light beers, and producing light beers is more expensive than producing regular beers. Icehouse is a great go-to beer for sporting events and outdoor activities and is loved for its refreshing, cold taste. Well actually, there was a ton of shit cooler, pretty much everything, but not much made you feel cooler or more of a bad ass. Now you can pick up your online order or get it delivered in as little as 2 hours! Miller announced in 2015 that it would be discontinuing the Miller Genuine Draft, Miller Chill, and Miller Fortune brands of beer. Anheuser-Busch also operates 14 breweries in the United States, including one in St. Louis, and produces over 37 billion barrels of beer each year. It is a light beer made with citrus-flavored hops and is 5.9% alcohol. So, which company makes Icehouse beer? Going to bribe crackheads and miscreants of all sorts at Great Brook Valley's liquor stores for booze was spinning a Wheel of Fortune that would make Pat and Vannah green with envy. Icehouse is the first domestic ice beer produced by a company in the United States, and was introduced in 1993. However, the iconic American brands best days may be in the past. Budweiser Made in America was a special edition beer that was produced to commemorate the 2016 U.S. presidential election. Is Icehouse beer being discontinued 2021? It is not as heavy as a lot of other beers, which makes it a good choice for those who are not big . Its impossible to drink it again after the crippling discomfort and the discomfort of coming back. Keystone Ice, Icehouse Edge, and Miller High Life Light will be phased out as part of Molson Coors effort to premiumize its higher-end products. The company also has smaller breweries located in China, Mexico, Brazil, Colombia, among other countries. The selection of beers will vary by store, but they are usually the most affordable anywhere. Thats because the beer has been discontinued. 2. Icehouse Edge is not as strong or as sweet as a malt liquor and it has a slightly higher alcohol content. Icehouse, a higher than typical alcohol content beer made by the company, is one of several core Molson Coors brands experiencing near nation-leading sales declines. (Insert the 40 oz's, malt liquors, etc.) There are a few contenders for the title of strongest beer in the USA, but the one that usually comes out on top is the aptly named Budweiser Select 55. The company introduced Americans to the new lime flavored light beer with a $35 million multimedia ad campaign. And the Keystone Ice's got you fucked up. As Jones wrote . The Miller Brewing Company has a long and illustrious history dating back to 1855. It has a light golden hue and a slightly creamy texture that makes it an ideal choice for any occasion. Scottish brewery Brewmeister has made the strongest beer in the world, clocking in at 67.5 percent ABV. No, Icehouse Beer is not being discontinued. There is some speculation that Icehouse beer may have been discontinued, but there has been no official announcement from the company. Overall, this beer is a great choice for those who are looking for something a little more flavorful than the more traditional lagers, but with a refreshing finish. Which Teeth Are Normally Considered Anodontia? It depends on your definition of strongest, but Budweiser Select 55 is usually considered to be the king of the hill. Hugely popular upon its 2008 introduction, Bud Light Lime was Anheuser-Buschs apparent attempt to combat falling sales as more Americans turned to craft beers and cocktails. As such, they have their own line of craft beers under the name of The High End. Icehouse will survive, but the 8-percent ABV Icehouse Edge is going away. MillerCoors is a brewing company that was founded in 2008 through a joint venture between SABMiller and Molson Coors. As of now, there is no official recall, and Molson Coors has not issued a statement on the matter. No, Icehouse Beer is not being discontinued. This one is tasty and well made for the taste. Zatarains Root Beer Extract Where To Buy, Why Is Most Beer Sold In Brown Glass Bottles, Why Does My Stomach Hurt When I Drink Beer, Why Does Drinking Beer Give Me A Headache. Advertising InquiriesTerms of UsePrivacy PolicyContent PolicyMessaging Terms, AppAdvertising InquiriesTerms of UsePrivacy PolicyContent PolicyCookie PolicyBest Sports Betting SiteMessaging TermsSubscription Terms. While MillerCoors has not yet confirmed that the brand will be discontinued, they have not denied it either. Water, barley malts, yeast, hops extract, and corn syrup are the ingredients in the beer. If youre looking for Icehouse beer, you may have a hard time finding it. For those looking to save a little more money, many stores have specials where they offer discounts when you buy multiple units of the same beer in a single purchase. Icehouse is the first domestic ice beer produced by a company in the United States, and was introduced in 1993. What is the cheapest beer with the most alcohol? Budweiser Black Crown was a higher-alcohol version of Budweiser that was introduced in 2013. Headquartered in Chicago, Illinois, and Denver, Colorado, Molson Coors is a global brewing and beverage company with some of the worlds most iconic brands, including Coors Light, Blue Moon, Carling, Fosters, Grolsch, Mickeys, Miller Lite, Miller Genuine Draft, Molson Canadian and Staropramen. Miller Brewing Company was founded in Milwaukee in 1855 by Frederick Miller after his emigration from Hohenzollern, Germany in 1854 with a unique brewer's yeast.Initially, he purchased the small Plank Road Brewery for $2,300 ($66,736 in 2018). The beer is available in most states, and can be found at most convenience stores and liquor stores. In the early days of brewing, before refrigeration was common, brewers had to be careful about the temperature of their fermenting beer. (Or they just snuck out the back door). Natty Light. Recently, several surprise new flavors of Icehouse were released, so there are now even more reasons to enjoy this classic beer. For more on how this list was compiled, click here. Golden lager beer Coors Banquet Lager Beer is a golden lager beer. . Schlitz closed its Milwaukee brewery in 1981. You never knew what you were going to get. And in this case, the "old" are the go-to brands that our favorite panhandlers, and street creatures have kept afloat all these years. Icehouse Beer is a medium-bodied American-style Lager with 5.5% ABV. It is described as a premium extra pale lager. Rolling Rock lagers have been made with the finest malted barley and hops for centuries, and they are well-known for their distinctive, full-bodied flavor, as well as their dedication to traditional American craftsmanship and green bottles.. The cost of a 24 oz. However, their market share has been declining in recent years. Additionally, Schlitzs sales significantly declined following the 2008 recession and was finally acquired by Pabst Brewing Company in 2016. These breweries are located in: St. Louis, Missouri; Cartersville, Georgia; Baldwinsville, New York; Fort Collins, Colorado; Fort Smith, Arkansas; Merrimack, New Hampshire; Jacksonville, Florida; Los Angeles, California; Williamsburg, Virginia; Baldwinsville, New York; Edgewater, Maryland; Columbus, Ohio; Houston, Texas; and Fairfield, California. Bud Ice is a beer produced and marketed by Anheuser-Busch InBev, and it is still available in stores and on tap at bars across the United States. Barstool Sportsbook has arrived in PA, MI, IL, IN, CO, VA, NJ, TN, AZ, IA, WV, LA, KS, MD, OH, MA. Icehouse is an American light beer with an ABV (alcohol by volume) of 5.5%. A medium body and a medium color. Milwaukee's Best Premium. Anheuser-Busch is the largest brewing company in the world in terms of revenue and owns a total of 14 major breweries in the United States. Its production in the United States ceased in October 2008, but it is still marketed in Japan. Your California Privacy Rights / Privacy Policy. We are not discontinuing Icehouse, MillerCoors spokesperson Marty Maloney said. Anheuser-Busch InBev isnt the only company discontinuing its popular beers. Icehouse is an American Adjunct Lager style beer brewed in Milwaukee, but also America's first domestic ice beer. Now you can pick up your online order or get it delivered in as little as 2 hours! How many breweries does Anheuser-Busch own? What marketing genius came up with this name and logo? Icehouse is a beer that was first introduced in the early 1990s. Because both of the products recalled are from the Coors Light brand, many consumers are perplexed as to why Keystone beer has been recalled. Some of our partners may process your data as a part of their legitimate business interest without asking for consent. Shock Top Ruby Grapefruit will be discontinued at the end of April. This has beer lovers everywhere concerned about their favorite brews going away. Icehouse is a light beer that is 5.5% alcohol by volume. That's what happened to Daniel Mays this spring, when Constellation STZ +0.2% Brands, which imports and in some cases makes these blockbuster beers, literally couldn't deliver. The Edge was a popular game and was well-liked by those who played it. Appealing to a specific segment of beer drinkers, light beer has fewer calories and a slightly lower ABV than traditional brews. There has been some speculation on social media that Icehouse edge beer is being discontinued. As craft brews and imports continue to gain favor among American beer lovers, Budweiser sales are hurting. The subtly named Snake Venom is brewed with a one-two punch provided by doses of beer and Champagne yeasts. Some reports state that the company has plans to discontinue the product, while others say that the product will remain available. We have an icehouse beer for everyone, whether you want a refreshing beer during a hot summer day or a cold winter night. The analysis excludes beer sold outside of the United States. Bud Ice is still widely available in 12 oz bottles, 12 oz cans, 16 oz cans, and on draft. Surely, beer is big business in the United States. Keystone Light is Molson Coors Brewing Companys sub-premium beer brand. Other times, a brewery might discontinue a beer because of a change in ownership or a shift in the companys overall strategy. Icehouse is a beer that is produced by the Miller Brewing Company. The Light and Ice versions of Milwaukees Best Premium will still be available in the market, but their retirement marks the end of Milwaukees Best Premium. Icehouse Edge is a light-bodied and crisp beer with a hint of gentle floral tea flavors. Icehouse is one of two ice-brewed beers to report some of the steepest five-year sales declines in the industry. To view the purposes they believe they have legitimate interest for, or to object to this data processing use the vendor list link below. Additionally, Bud Ice Light, a 5% ABV drink, was released in 2005 and is still in circulation. Americans bought 210.5 million barrels of beer in 2016, up about 2% from a half-decade ago. One of the oldest bars in Miami, it has the old world charm of a traditional European pub, How To Brew Stone And Wood Pacific Ale In A Few Minutes, Uncorking Hidden Gems: Tips for Finding Wineries in Canada, Enjoy Delicious And Refreshing Coors Seltzer Gluten Free And Packed With Benefits, Exploring The History Ingredients And Innovations Of The Legendary Coors Brewing Company. Enjoy responsibly. Bla Bla Beer Just a carefully selected collection of articles, news and events about craft beer (and food!). Whether or not the campaign can turn Miller High Life sales around remains to be seen. IceHouse Beer is on Facebook. This was back before every hipster and craft beer maker was dropping 8.5% volume beers on us so getting your hands on a Molson XXX, or Molson Ice, or Keystone Ice was legitimately going 2-for-1 and doubling up how quick you could get hammered. 24/7 Wall St. reviewed five-year changes in domestic shipping volume for 29 of the industrys largest brands to identify the beers Americans no longer drink. Sometimes, a brewery might stop producing a certain beer because its not selling well. The Anheuser-Busch brand of Icehouse has been produced since 1993 and is one of Americas most popular beers. Icehouse edge is a malt liquor that was first released in 2010. , Narragansett Lager. Enjoy responsibly. This sparked concern among many beer enthusiasts and left many unanswered questions. Miller High Life: 5.5% This beer is the exception to the rule. The beer is also available in a variety of different sizes, including 12-ounce cans, 24-ounce cans, and 30-packs.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[300,250],'blablabeer_net-leader-1','ezslot_9',109,'0','0'])};__ez_fad_position('div-gpt-ad-blablabeer_net-leader-1-0'); Icehouse is a popular choice for parties and other social gatherings, and it is often served in a pitcher or a punch bowl. Anheuser Busch shipped 1.6 million barrels domestically in 2011, down from 1.8 million in 2010. Home | About | Contact | Copyright | Report Content | Privacy | Cookie Policy | Terms & Conditions | Sitemap. It is brewed by the Miller Brewing Company and is available in 24 states. These brews can have an ABV of up to 20%, and theyre perfect for those looking for a real beer buzz. Blue Moon is the name of a Belgian-style witbier that was first sold in 1995. Is Icehouse beer being discontinued 2021? Annual domestic shipments of Keystone Light are down 26.2% since 2011, from 4.5 million barrels to 3.3 million. . Corona Extra is the No. In 2008, Anheuser-Busch InBev, a Belgian-based brewer, acquired Anheuser-Busch Companies, the parent company of Budweiser. Its not too difficult to understand the Yuengling phenomenon if you live in Pennsylvania. Data on advertising expenditures came from Adage.com, a global media brand that delivers insights, analysis, news, and data on marketing and media. Icehouse Edge, unlike other brands, is not a malt liquor because it contains only 20% malt by weight. Coors beer bottles have a 5% ABV and are described as having a hint of sweetness and malty refreshment with a hint of malt. However, a spokesperson for the company has stated that this is not the case. Sucks they couldn't just let the man live though. It was discontinued in 2016 because it was not popular enough to continue production. While the Miller Brewing Company is the most likely producer of Icehouse beer, there is no definitive proof that this is the case. While Pabst Brewing Company does produce a number of popular beers, it is not as well-known or as widely-distributed as the Miller Brewing Company. Schlitz was acquired by Strohs Brewing Company in 1982. This craft beer has nearly ten times the alcohol content of the average craft beer and has more alcohol than gin, vodka, or whiskey. Keystone Ice is a popular beer on the market, making it a major blow for college partygoers everywhere. Highlights. And more times than not, you'd open up that paper bag and there'd be a couple Steel Reserve 211's staring back at you. The state's government shutdown, now in its 13th day, will soon force MillerCoors to pull its beer from Minnesota liquor . It is unclear whether any other beers will be discontinued, but these announcements have beer lovers concerned about the future of their favorite brews. It is possible that Pabst Brewing Company also produces Icehouse beer, but this has not been confirmed.if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[250,250],'blablabeer_net-leader-2','ezslot_16',111,'0','0'])};__ez_fad_position('div-gpt-ad-blablabeer_net-leader-2-0');if(typeof ez_ad_units != 'undefined'){ez_ad_units.push([[250,250],'blablabeer_net-leader-2','ezslot_17',111,'0','1'])};__ez_fad_position('div-gpt-ad-blablabeer_net-leader-2-0_1'); .leader-2-multi-111{border:none !important;display:block !important;float:none !important;line-height:0px;margin-bottom:15px !important;margin-left:auto !important;margin-right:auto !important;margin-top:15px !important;max-width:100% !important;min-height:250px;min-width:250px;padding:0;text-align:center !important;}. This easy to drink beer is ideal for downtime at home or fun with friends. Manage Settings The Icehouse can be purchased in a variety of packages, including beer bottles and cans. The edge of an icehouse is the part that is most likely to collapse. The company produces a variety of Icehouse styles, including a light version and a malt liquor. Sales of Keystone Light may turn around soon, however. No, Miller does not make Icehouse. As the craft beer industry has grown, the big macrobreweries have seen their market share decline. The beers popularity is bolstered by the companys aggressive advertising strategy. Icehouse edge is a malt liquor that was first released in 2010. out of a paper bag.