So to the extent that you have a really good working relationship with your broadcast partners, which we do, its a balancing act between viewership and economics and making sure we dont compromise the model that Fox and NBC have to work with, especially on the cable side. Use Ask Statista Research Service. So that's household using televisions. Your email address will not be published. Overall, NASCAR's viewership as an individual motorsport has been in decline. Accessed May 01, 2023. https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/. They are now just one part of a bigger picture: one pixel of a screenshot. The drops: 10% in one year, 19% in two years, 38% in three years, and, good golly Miss Molly, 51% since 2015, when NBC picked up the second half of the season in a giant 10-year contract, with Fox doing the first half. statistic alerts) please log in with your personal account. But because were delivering 3 million viewers on a typical Sunday, and youre probably getting 50,000 to 60,000 people in the stands, the way we look at that is were simply trying to deliver our content and our product to the most amount of eyeballs possible. Home Daytona 500 ratings history (1979-present). ET start time, and was probably two points off the season average based on where we expected that to be. This is the first time the sport has seen an average of over three million average viewers per race since the 2018 season too. NASCAR ratings have been on the decline over the last decade as they have taken a significant drop. If the sport starts rotating the tracks within the playoffs, including the championship event, it would be surprising to not see a boost in numbers. So if were looking at 3 million viewers, thats about 300,000 people that would not be able to see our content simply because its early on and trying to bring in the West Coast viewer. (Busch would have still won.). NFL Draft viewership bounced back from last year, led by a double-digit jump for the primary ESPN broadcast. Related: NASCAR power rankings during the 2023 season. (Nielsen estimates from ShowBuzz Daily 4.25). Is that directly because of television and trying to capture more viewers? Are you as bullish? There were slight improvements from last years, however, which had a viewership of 4.24 million and a rating of 2.5. Is NASCAR comfortable having a Cup Series race exclusively on a streaming platform, which is great in some respects, but will also limit the viewership possibilities compared to a race on a broadcast network? The belief is that maybe NASCARs partners dont always present the sport in the best light or maybe educate their viewers compared to some other motorsports forums. The next evolution in viewing habits is streaming. Sunday's race in Atlanta, the fifth of the Cup Series schedule, attracted 4.003 million viewers. "Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers)." If you look at average viewership for a network race for NASCAR right now it is 3.7 million viewers, the average viewership for cable races is 2.3 million viewers. The most important key figures provide you with a compact summary of the topic of "NASCAR" and take you straight to the corresponding statistics. There are a number of soccer properties out there that are shifting to direct consumer; we will not have an all-out shift to direct consumer. Business Solutions including all features. I do think its fair to think about a race length that was typically 500 miles and are we holding the attention span of a younger demo before a 500-mile race. Lets take a deeper look at the data from the last five years. NBC said its season viewership averages of 18 Cup races in 2019 (except for weather-affected races at Daytona and Darlington) was 2.57 million, the same as in 2018. I think race lengths is one of those topics that we do discuss internally and well take a hard look at that just like we do everything. Saturday's NASCAR Xfinity Series race was shown via FS1. Learn more about how Statista can support your business. That metric is down 16% over the last 24 months. But excluding the Daytona 500, which was impacted by an hours-long rain delay, viewership (2.866 million average excluding Daytona) is on par with 2020 (2.91 million average) and 2019 (2.871 million average). Bookmark this page for NASCAR ratings as another year of racing is officially underway! As soon as this statistic is updated, you will immediately be notified via e-mail. Upon further review, however, the country's most popular racing series has a reason to be concerned. Follow below for live results and highlights from this year's Wurth 400. The ideal entry-level account for individual users. Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. NASCARs TV ratings began to fall; the once all-mighty numbers began to show not an increase, but a decline. Whats written in a contract isnt necessarily how the deal plays out over the course of those eight to 10 years. Thats the first time that has happened since 2009 where well have more network races than cable races. Below, we take a look at the NASCAR ratings over the course of the 2023 season with an up-to-date analysis of each event. FILE - Chase Elliott (9) looks on prior to a NASCAR Cup Series auto race at Charlotte Motor Speedway, Sunday, Oct. 9, 2022, in Concord, N.C. Overall, this season was a very successful one for the sport and its partners. The only way to get out of the NFL season would be to do one of two things. Statista. (Keep in mind last year's audience was originally reported as 4.68 million, but NASCAR said Tuesday that the year-ago figure was later revised downward.) In other NASCAR action, Saturdays Xfinity Series race at Talladega averaged a 0.8 and 1.31 million on FS1, down from last years race on FOX (1.3, 2.06M). Home Motorsports NASCAR NASCAR scores increase at Talladega, LONG POND, PA - JULY 28: A general view of the NASCAR logo on the wall during the Monster Energy NASCAR Cup Series Gander Outdoors 400 on July 28, 2019 at Pocono Raceway in Long Pond, Pa. (Photo by Rich Graessle/Icon Sportswire). So what Steve is referring to, the opportunity that we have in 2022 if the weather cooperates, is one that were pretty excited about. It's also down from March 2019 numbers. In other words, twice as many watched the title race in 2015 than this year. Show publisher information Website (racingnews.co), SportsBusiness Daily, Sports Media Watch. I think probably too early to tell. 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Kyle Buschs win, which peaked with 5.85 million viewers, was the second-straight NASCAR race to increase year-over-year after the first eight declined. And the same is true for NASCAR. The back-to-back increases coincide with the return of Chase Elliott from injury (though it should be noted that the first of those gains at Martinsville last week can be attributed to a shift from Saturday night a year ago to Sunday afternoon). This years Auto Club 500 averaged 4.32 million in that post-Daytona slot. Meaning that in todays world even the smallest increase in a TV rating is a really big deal when considering how overall viewership is measured. Figuring out how that all comes together, in an uncertain time for broadcast rights, is the responsibility of NASCAR executive Brian Herbst, senior vice president of media and productions. I ask this question because two of the last three races (prior to Phoenix), at Texas, at Martinsville, were 3 hours, 42 minutes and thats in the fall against heavy competition. (Photo: David J. Griffin / Icon Sportswire via Getty Images). Its a great viewership opportunity. In an era of falling TV ratings across nearly every sport, NASCAR has continuously been used as the archetype of this decline. It was the most-watched event of the weekend, but down from last years which had 4.75 million viewers. Please do not hesitate to contact me. Herbst adds that small swings in the numbers show the steadiness of viewership week to week, and thats a very good thing. The NASCAR ratings for the 2022 season are the best they have been in four years. For us, we are a linear TV property today. Though fewer fans were able to attend in person, with the improvements in internet bandwidth, and the rise of more and more cable channels, some were finding other ways to digest their favorite sports. So I think thats probably unlikely. This marks the second straight week that NASCAR has been up in viewership. Racing, like basketball and other sports, has seen year-to-year ratings decline. Or NASCAR could pretty much keep things the way they are and hope to hold on to whoever watches through 2024, when the massive TV contract expires. The NASCAR Cup Series rolls into the Mid-Atlantic to take on the Monster Mile on Sunday. What we try to do is boil it down to more simple sound bites that are A: true and B: accurate, Hebrst said. I think that the relationship between our network partners and NASCAR has changed for the better. I also think it's healthy just in terms of the interest. I have been around and covered NASCAR for over two decades. April 29, 2023 at 3:55 PM. It has been a challenge for the sport to consistently grab the attention of its audience; however, there are reasons for optimism as the 2022 season represented a step in the right direction. (Photo by AaronP/Bauer-Griffin/GC Images). But almost every single property the NFL and NHL had two recent rights deals that included some OTT rights. By the measurements used today, NASCAR then is in a very good place. NASCAR has suffered with declining attendance for years from its heyday in the early 2000s, when it was routinely drawing crowds well over 50,000 to 100,000 essentially for every Cup Series race. The network windows and broadcast windows have never been more important than they are in 2021. We have a really good relationship with both Fox and NBC. Available: https://www.statista.com/statistics/812557/average-us-tv-audience-nascar-cup-series/, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022, Immediate access to statistics, forecasts & reports, NASCAR average TV rating in the U.S. 2019, TV rating Daytona 500 in the U.S. 2000-2022, Average TV audience of NASCAR Cup Series finale 2019, Average TV audience of NASCAR Cup Series 2022, NASCAR fans in the U.S. 2017, by ethnicity, NASCAR fans in the U.S. 2017, by ethnicity and party, NASCAR fan opinions on who sports fans are in United States in 2017, NASCAR favorability in the U.S. 2018, by political party, Top NASCAR purchases by fans in the United States in 2017, Racing teams of NASCAR ranked by revenue 2017, Revenue of NASCAR's Hendrick Motorsport team 2006-2017, Revenue of NASCAR's Team Penske racing team 2006-2017, Revenue of NASCAR's Roush Fenway Racing team 2006-2017, Revenue of NASCAR's Front Row Motorsports team 2014-2017, Most active NASCAR sponsors on Twitter 2019, Value of NASCAR's Hendrick Motorsport team 2006-2020, Value of NASCAR's Joe Gibbs Racing team 2006-2018, Value of NASCAR's Stewart-Haas Racing team 2010-2018, Average U.S. TV audience for motor sports events 2011, U.S. TV viewership of selected motor sports events 2011, TV viewership in the U.S. selected National Hockey League games 2011, Age breakdown of Nascar TV audience in the U.S. during 2013 Sprint Cup Series, Fast food consumption among TV viewers 2011, ESPY Awards - number of viewers 1996-2022, Number of viewers F1 Grand Prix broadcasts in the Netherlands 2016, by race, NASCAR TV viewers in the U.S. 2017, by ethnicity, Revenue of NASCAR's Chip Ganassi Racing team 2009-2017, Value of NASCAR's Team Penske racing team 2006-2018, Revenue of NASCAR's Stewart-Haas Racing team 2009-2017, Value of NASCAR's Richard Childress Racing team 2006-2018, Value of NASCAR's Roush Fenway Racing team 2006-2018, Watching frequency of Thursday Night Football in the U.S. 2020, by ethnicity, Top 10 primetime TV programs in the U.S. 2018, Women's professional sports watching frequency in the U.S. 2021, Alec Baldwin impersonation of Donald Trump on SNL viewership in the U.S. 2017, Poll on the most frequently watched TV channels in Hungary 2020, Average viewership of the NASCAR Cup Series in the United States from 2014 to 2022 (in million viewers), Find your information in our database containing over 20,000 reports. Not just from a financial perspective, but from what is the distribution sweet spot that makes the most sense for our industry and our fan base. They are included along with social media engagement, streaming, and the like. Ratings predictions: NBA and NHL Game 7s, plus XFL v. USFL, News: Phoenix rights deal, CFP schedule and more, NFL Draft viewership rebounds from last year, Two-game night results in big numbers for Cup playoffs. What does that present for NASCAR in terms of going out and trying to capture an audience? (The 2023 Martinsville audience was larger, but that was entirely due to last year's race being on a Saturday.) (Photo by Chris Graythen/Getty Images). (Photo by Jonathan Ferrey/Getty Images), Samantha and son Brexton pose with the trophy after winning the Monster Energy NASCAR Cup Series Championship at Homestead Speedway on November 17, 2019 in Homestead, Florida. It would be, lets see how this works at this venue, lets see how that works at this venue. The fact is, NBC could bring Ken Squier and Gentleman Ned Jarrett back into the booth and call back the late, great Chris Economaki from Heaven to report from pit road, and it would still face the same big hurdle: selling a sport that is losing popularity and has three months of overlap with football. The media landscape has evolved over the course of the last eight years. Profit from the additional features of your individual account. In the past NASCAR has tried to educate fans who might look at ratings and think the sport is in trouble and help them understand that things arent as bad as they seem. If people want to watch a race, they will tune in to see the action. Where ESPN+ or Peacock are today from a subs perspective versus where they will be in two years, it may change that calculus. And based on what we see today, NASCAR seems to be on an upward trajectory and shows no signs of slowing down. Please logout and login again. These numbers were slightly lower compared to the 2019 Daytona 500, where they recorded a viewership of 9.17 million. The Camping World Truck Series averaged 594,000 viewers, up 16% from '20 and 13% from '19. You hear often it should be around three hours. According to the source, the NASCAR Cup Series season in 2022 averaged 3.7 million viewers. To use individual functions (e.g., mark statistics as favourites, set There is a lot of tradition in these race lengths. And frankly, OTT platforms offer access to a younger demographic than we have on cable TV today. [Online]. Warfield, NASCAR managing director, social and digital content, Brad Keselowski, driver of the #2 Team Penske Ford Fusion, Jill Gregory, NASCAR senior vice president and chief marketing officer and Laura Froelich, Twitter global head of sports partnerships, pose for a photo after NASCAR announces plans to live-stream in-car cameras on Twitter for the 2018 season on March 14, 2018 in Los Angeles, California. I think thats some pretty solid footing.. The NASCAR race today is set for a noon EST start time and will air on TV via FOX Sports 1. I think the 1979 and 2013 Daytona 500s had artificial bumps in ratings/viewership because of a snowstorm in the Northeast in 1979 when people stayed home and watched the race that wouldnt have otherwise. Required fields are marked *. Average U.S. TV audience of NASCAR races 2019. That was a concession NASCAR made for the big contract. Looking back over the 2021 season to date in NASCARs top tier Cup series 12 of the 32 races had ratings that were higher over last year and had more viewers; that included a six race stretch leading up to Talladega that saw a consecutive increase in viewership each week. Cup Series racing finished with its third consecutive year of share growth, up 14 percent since 2018 and up 8 percent over the 2020 season. NBC did the best with what it was given, really, but there were few compelling storylines. This year's race at . NASCAR Cup Series races have averaged 4.76 million viewers on Fox Sports so far this season, up 17% from the first eight races last year (4.09M). Last year, FOX averaged 4,159,000 viewers per race. Compared to 2019s finale from Homestead, ratings were down 13 percent (from a 2.2 rating) and viewership down 14 percent (from 3.74 million). NASCAR still attempts to do the best it can when it comes to getting the word out. Though Nielsen had been king of all things TV for generations, the truth was they were having trouble keeping up as people began to shift their viewing habits. As a Premium user you get access to the detailed source references and background information about this statistic. Fair to say midweek races are probably an idea thats come and gone? The fan base that is paying attention to our sport now than probably two or three years agopart of that is the economic model of our sport is a little bit more sounder, on solid footing; the introduction to the Next Gen car, it brings on new owners like Justin Marks and Michael Jordan, Pitbull et cetera. Read more And thats with a rain-impacted Daytona 500 in 2021. ET Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 70m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Those numbers of course, dont tell the entire story. NASCAR Daytona 500 ratings and viewership dating back to 1979, the first year the race was televised in full. NBC Sports' 2021 NASCAR Cup Series viewership across NBC and NBCSN produced a Total Audience Delivery of 2.562 million viewers, according to Nielsen and digital data from Adobe Analytics,. Youve seen a lot of change in our industry over the course of the last two or three years. The only potential exception to that at the end of their season will be the NFL. The NASCAR Cup Series race at Las Vegas is down slightly from late February race in 2021. I probably would have been in a different position if the rights deal came up in 2018. Related: NASCAR intends to continue the charter system beyond 2024. This year's Daytona 500 was watched by 8.17 million total viewers, or an eight percent decrease from the year before. In fact, Talladega proves that it is not simply a TV problem. The advent of streaming services has further changed how sports are presented to viewers. But because were such a large property, such a scalable property and were delivering these 3 million viewers, if we didnt have later start times we would be down viewership almost every single week. That NASCAR was doomed, soon to become nothing more than a memory. Rain impacting the Daytona 500 cost us about 5 percent of our season average (this years race, delayed by nearly six hours, earned an average of 4.83 million viewers). Are 36 points races plus two exhibition races a right number for television or is that something that you could see tweaked? (Photo by ISC Images & [+] Archives via Getty Images). this years Daytona 500 will get a 8.3 or 8.4 overnight rating, guess it sir, Your email address will not be published. Your new brackets are just what NASCAR needswait #11what if Ross passed you every week? NASCAR power rankings during the 2023 season, NASCAR odds: Betting lines for each race and championship futures, NASCAR ratings on big rise compared to recent years in 2022, NASCAR standings: Cup, Xfinity, and Truck points during the 2023 season, Reported number of 4.682 million was adjusted to 4.336 million for 2022, 2022 on Saturday night, 2023 on Sunday afternoon, 2022 on FOX, 2023 on FS1. Up until the middle of the 21 st century the. It is now the first race that has been up when it is a direct comparison with no other factors affecting it, such as a change from Saturday night to Sunday afternoon. Brilliant. You have to look at the penetration levels and the trajectory of those platforms at the time that we do our rights deal. The Wurth 400, featuring all of the top NASCAR drivers, will be held Sunday at the Monster Mile in Dover, culminating a three-day weekend of racing. With that, here's what you need to know about this year's Cup Series race at Dover, including start time and broadcast information. Fans might be tired of the novelty of the playoffs. They hate all of the commercials. When the TV ratings came in, NASCAR looked to have lapped the field. Fans can also watch NASCAR races for free by signing up for a trial of fuboTV. The Chicago Street Course and North Wilkesboro Speedways return should really give even more attention to the sport. Can you elaborate on why NASCAR believes that to be the case? So were performing across the three different buckets that are really meaningful to monetize sports rights: broadcast, cable and OTT. To the extent that the platform penetration levels change or the trajectory of those platforms changes between now and then, thats something that we would take a look at. Without this postponement, NASCAR's average viewership is up 3% in 2020. This years Daytona 500, which was won by Austin Cindric, NASCAR averaged a total viewership of 8.9 million.

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