The company also made a fun new advert to promote the rebrand with a tagline that says Just Call Us Dunkin. Making a big change can be tough, both for you and your customers. Expect that customers or followers who aren't fans of the rebranding unfollow your brand. As well as to stablish their brand for the future. This post is an example of a rebranding announcement email sent by large corporate brand to its audience. The rebranded design adopted many modern design styles and trends to make the brand more relevant. Chances are, your audience turns to your website when searching for deals, coupons, promos, news and updates. Whether you're here for product recommendations, research or career advice, we're happy you're here! Explore the meaning of your brand in connection with how customers think, act, and behave in todays world. This will provide the highest impact for your new brand as your cars and vans are seen throughout your local areas of operation. But when done right, a brand transformation can bring exciting new opportunities for growth. Jones suggests involving different perspectives at each step in the process. An extended color palette has been created for use in presentations and other corporate materials. The server responded with {{status_text}} (code {{status_code}}). Gaebler Ventures. Need help? With Sender, Sending emails is easy. Take the time to develop a detailed plan on how you plan to rebrand and any events surrounding the launch. Our stationery system - which includes PowerPoint documents - is the company's most widely used communications tool. Please read our complete disclaimer here. Our mission is to help you take your team, your business and your career to the next level. And it focused on fixing what customers didnt like about their products. Now the company is ready to take on the world. This rebrand put a heart and the word health front and center, to formally mark its transition into a company dedicated to helping people on their way to better health. This was accompanied by a decision, made around the same time, to stop selling nicotine products in its stores. Make a plan before you begin evaluating your options to ensure a streamlined and smooth process. The rebranding of LEGO was so successful it has been called the most significant turnaround in corporate history. document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() ); 8393 Creative- 2022. Now, they wants to be more than that. The new brand identity and freshly revamped app better reflect our market-leading vision and clearly demonstrate the breadth and depth of what we will bring to the region and globe. Save my name, email, and website in this browser for the next time I comment. The tone is conversational and inviting. An all-out rebranding for a large organisation is an intense activity that requires an immense amount of coordination across multiple teams. To reduce the number of customers that need to be informed of your new brand, it's important to introduce the brand to your prospects and leads via printed materials. making Modista the cornerstone of our branding worldwide. That's why you should include advertising and publishing posts early on. MailChimp is a well-known name in email marketing. Make sure to add a clear call-to-action (CTA). benefit of our customers. Take inspiration from our best brand identity design example. However, please know that we are anything but divided. After all, rebranding is about more than a shiny, new logo. The redesign introduced new colors to the palette, mainly to represent diversity. After some in-depth research, market analysis, and talking with some of our clients, we felt the rebranding of Von Watts Graphics will enable us to expand upon our services, accomplish local and global growth objectives, and to foster and develop new client relationships. The national drugstore dropped the Caremark from its brand and replaced it with Health in 2014. Coty rebranding is a great example of how cultural movements affect brands and businesses. First, it clearly distinguishes the old CVS from the new CVS. [name] has been with [company name] for [length of time] and has been instrumental in [state some significant achievement]. We have refreshed our logo to reflect who we are today and to symbolize our future. Here's an example of a promotion announcement email: Dear fellow staff, We have some exciting news! If you have used the Modista logo in any of your marketing materials, please assist us in updating them. Its now a complete marketing platform for small businesses. New business cards are on the way. So if necessary, order a new sign that's designed specifically to fit the new logo. Not so great, huh? We want to. The Rebranding: High priced clothing is always going to be attractive to gangs, but Burberry took the initiative in reinventing itself, putting a sexy spin on utility clothing and getting endorsements from well-known and well-liked celebrities. However, given the fact that a customer who wants to read the newsletter has clicked on the web version for a smoother reading experience, it is important to ensure that the experience is flawless. Announcing a new brand externally is another thing altogether.) Local businesses reach large numbers of people through the advertising on company cars and vans. Often the palette will include not only colors from the sun and sky but also the ground upon which the sun is reflected in the image. The travel company unveiled its rebrand in 2014. If you have any questions, please dont hesitate to contact us at info@modistabox.com. They even changed the lettering of its logo from MailChimp to Mailchimp. In order to stay relevant, many businesses have to reinvent themselves when the time comes. The event will kick off at 2 pm.If you want to enroll in this contest, click on the button below, and well email you the promo code. Email Your Subscribers About The Web Redesign Before Launch. Our simple drag-and-drop editor allows you to create announcement emails without HTML knowledge and automate the whole process by pushing aside manual tasks. It wont, and shouldnt be, a fast and easy process. The new identity had to satisfy all of the existing expectations of what our original mark stands forwhile simultaneously moving the brand forward. Refresh, reboot or overhaul?" "What's our timeline?" Complete a brand inventory,said Lauren Craven, director of communications atImperial Dade. The email marketing software DSP has used is MailChimp and theyre pretty great. Once youve completed the processes above, its time to announce your rebranding. All rights reserved. Give yourself time to adjust. Use your letter as a chance to reiterate those values. You're in charge of rebranding your company and you're looking for example materials that will help you announce the new brand, right? For marketers, a constant sense of curiosity and observation is key to becoming successful. Post Graduate Program in Digital Marketing. Potential customers will resonate with your personality and communications. You're sure to feel overwhelmed at times. The process is really about changing how people think about your brand. Your goal is to keep attracting leads and maintaining existing customers, so don't lose your website's appeal, ease of use, and readability. Representative examples that correctly display the Company X logo on a variety of materials are available [Insert link to brand examples on intranet]. She is also a digital marketing professional who has worked with leading brands in the tech industry. Apply it in practice with Sender.net - the most cost-effective email marketing solution in the market. Here is list of top rebranding examples from which you can learn and apply them to your own business: Dunkin' Donuts Tupperware Domino's LEGO Eir Rebranding Done Right: Examples of Successful Rebrands DUNKIN' Earlier this year, Dunkin' Donuts officially became Dunkin'. rebranding September 14, 2021 Perfecting Your Rebranding Announcement & Rollout Plan It's time to launch a rebrand. The rebranded C-SPAN included a new logo design with a cleaner typeface. As part of our rebranding strategy, our company name will change from Von Watts Graphics LLC to 8393 Creative Solutions LLC. Put out the word onsocial media. Its now a service that covers everything from food deliveries to large transports. Here's a sample rebranding announcement that will provide a good starting point for you. While this is a significant change, our core beliefs havent changed. Theyre one of the oldest investment firms in India with a rich heritage of 150 years and counting. leverage it again and again to the (It's intended to be used internally. Second, it reinforces the pharmacys new purpose to help customers on their way to better overall health. An example of a rebranding would include a clothing store shifting its offerings from women's wear only to family clothing. Follow the tips below to write a captivating and compelling announcement email: Create clear, concise, and communicative content:Avoid adding elements that can compete for attention with your emails main point. [Add CTA]. He currently handles product marketing for an e-commerce app. Even if your product is an industry game-changer, it will have little impact if no one knows about it. Eventually, Uber found the right design for the brand. What You Can Learn: Rebranding can be a tool for positive change. Subject Line: We've got a new lewk Why we love it: The subject line cuts right to the chase. Uber rebranding involved re-designing every aspect of its brand identity. However, the rest of the redesign featured a more colorful approach with weird visuals and animations. Brand Refresh Announcement Examples that Emphasize Story & Visual Identity May 5, 2022 A brand refresh shouldn't be a secret from your employees or customers. A rebranding was necessary to unite all these sub-sections in over 660 cities under one roof. While celebrating its 40th anniversary, C-SPAN introduced its new rebranded identity. Brand marketers have a lot to learn from this, that can be used in their day-to-day activities. PMP, PMI, PMBOK, CAPM, PgMP, PfMP, ACP, PBA, RMP, SP, and OPM3 are registered marks of the Project Management Institute, Inc. As you explore a rebrand, consider how your name change reflects your new or evolving values. As you are our valuable customer, we are pleased to announce that on [Date], we are rebranding our [Name/Logo/Sign] as part of our rebranding strategy. On the one hand, it gives you the chance to start fresh, to gain relevancy. This sample letter to employees, announcing a new brand, may come in handy. Now that weve looked at some announcement email templates lets look at real-life examples for inspiration. Reach out to local media to see if you can generate interest in your rebranding. Some new startups go through different rebranding phases as a habit and a way of generating publicity. Coty took a very colorful approach in its rebranding process. Using your newsletter or email list is a simple and cheap way to announce your new website. Come up with a press release about the rebranding and highlight any events associated with the launch. Do market research to help you learn more about your target audience:For example, if you have customers living in different areas, they may be interested in various incentives. This post is intended to serve as inspiration for all marketers. The container brand has been a U.S. staple for decades, but the Tupperware party style of sales was not keeping up with the 21st-century e-commerce demand. Carry the rebranding through from design to messaging for positive customer experience. It clearly explains the changes and provides the subscriber with sample content. Rob Sanders is a digital marketing veteran with over 20 years of experience. Draft up a press release and get it in front of key media outlets in your industry. [add a CTA download button for the app]. Gr8 Comeback: 8393 Creative wants to turn ideas into great brands, 8393 Creative Launches Nonprofit Organization to Empower Youth Creative Thinkers, Pure Zen Dentistry Hires 8393 Creative for New Web Design, Von Watts Graphics LLC Sponsors Nikas Village, 4 Marketing Strategies that are Guaranteed to Work, Zero Cost Strategies for Attracting your Targeted Audience, GoDaddy Hacked: 5 Ways to Secure Your WordPress Site. ), doesnt appear to be responsive. Are you rebranding a company? 1. The company also made a fun new advert to promote the rebrand with a tagline that says "Just Call Us Dunkin'". Especially with its brand symbol and product labels diversity was clearly and proudly represented. The key is to communicate the new brand to all your customers so there's no confusion. Schedule any rebranding events through social media to help advertise them to a larger audience. 7 min read Rebranding Announcement: Survicate George Gavrila Marketing Director at Survicate Run surveys. Your email address will not be published. As valued clients, were excited to announce that as of January 2017, were rebranding. Here are five examples of different email templates you can reference when drafting your announcement emails: New business announcement emails allow you to reach out to your existing customer base quickly instead of going live on media sources such as TV ads. Rebranding announcement - examples We've gathered three interesting examples of how brands from different sectors went about their transition. After careful consideration, we chose a new logo that reflects a more modern look and captures our mission to deliver and bring widespread growth and build a better future for online fashion shopping, The new logo evokes strong feelings of energy and excitement. Dunkin Donuts was a well-known brand and everyone knew what they can get from its chain of shops. Introducing Our New Brand The Company X logo and brand has undergone a significant transformation. The green CTA button is eye-catching as well. (There are blue bins in each office.). Needless to say, its a risk you take when changing the face of a company, especially when its done for the wrong reasons. For that reason, well explain what an announcement email is, how to write one, and show you some announcement email examples so you can see what they look like in action. Finally, when it's time to rebrand, you'll want to change the brand's voice. But with the new approaches in business strategy and with the ambition to serve global audiences, the brand needed to have a more unifying design. Simply put, the company wanted to go from syncing files to syncing teams. Simple aspects such as the new logo and updated colors stand out significantly on new company uniforms. Why we like this announcement email: The #Greatness and social network icons seamlessly integrate social media marketing with an email campaign. Please contact the developer of this form processor to improve this message. This includes answering questions such as: "What do we hope to accomplish? Identify inactive contacts. At the time, their brand identity was suitable for its purpose. Keep it positive. Swift Creek understands the ins A rebranding announcement can be communicated in a number of ways, including a press release, social media posts, or an event. In many ways, your company's uniforms are an effective means of communicating your new brand. Yes, rebranding is a laborious process with a lot of moving parts. Customers develop an attachment to your brand over time; leaving all that behind during a rebrand can backfire. Or, if your company will soon be replacing its cars and vans with new vehicles, you might decide to wait until you can apply your brand to the updated fleet. Even in this digital age, sell sheets and other sales tools play an important role. He is responsible for many facets of the web analytics value chain, from identifying business goals and objectives to developing strategies and translating those into Key Performance Indicators (KPIs). The tool also makes tracking customer loyalty rewards easier. We're excited to announce that as of July 2019, we are rebranding with a new logo, color scheme, and website. It not only informs them of the email content, but you can also use it to grab their attention. [Introduce your app and its function in one sentence]Over the last few months, weve worked hard to improve our products, and we believe that [apps name] will give you a better experience with [brand name].Now, what is [apps name] all about? These five questions can help you get started. Posted in Company Announcements On Feb 19, 2016. [Add CTA button]See you soon.Events Organizers Group. When announcing the rebrand to customers, your business' blog, email announcements, regular mail, social media and press releases can all be effective communication methods. Envato Elements gives you unlimited access to 2 million+ pro design resources, themes, templates, photos, graphics and more. Applying Your New Brand to Your Company Vehicles. 25 Inspiring Rebranding Examples Whether you're looking for inspiration for your own rebranding projector just love a good before and afterthese diverse brands strike the perfect balance by focusing their messaging, elevating their aesthetic, and creating a stronger brand experience at every level. Newsletter readability issues when viewed in the browser. Its a mistake that you should always avoid. Australian Energy Foundations rebrand is a great example to prove that. Installation instructions included! When a company is well established within its industry and market, the social-media rebranding process needs to be done with care and intelligent timing. In the spirit of rebranding, we will continue to commit to our customers and provide the same, or better, level of professionalism you have experienced and we'd like to take the opportunity to thank our loyal customers and business partners for your trust and friendship in business. It was also one of the first companies to use chatbots to take orders via social media, meeting customers where and how they spend their time. Source: Really Good Emails Why we like this announcement email: The concept of a Trello board coming to life appears to have been created specifically for this announcement. The newsletter is brilliantly written, and I wont be analysing the content in this post. If you have any suggestions or questions, please contact us at [Contact Number]. The updates show the evolution of our company since its founding in 2006. Send an email to your customers letting them know that theyre going to see some new things, Jones said. The enterprise rebrand of Siemens involved an overhaul of almost all aspects of its brand identity. Box 238 Would love to hear from you! Here are three successful rebranding examples, and a bit about what you can learn from each. If you enjoy social media, please connect with us. List everything that is branded, from marketing materials to delivery vehicles to forms and invoices. Let me walk you through the process, step by step. Take a look at these three YouTube videos: AirBnb introduces their new logo - Belo The company combine animation and storytelling to present the effects of its successful rebrand. Therefore, all stationery must follow proper brand guidelines. By 2003, they were strapped for cash and faced crippling debt, falling out of favor with its core customer base children. Uber went from being a cab-hailing app to so much more. Marketing will be more efficient, as designers, writers and creators for your brand will have clear guidelines.. Whenever you saw its adorable mascot you knew its MailChimp. Offer an incentive to encourage your readers to take action:For example, if youre launching a new drilling company, you can offer a discount if customers buy drill bits during the next few weeks. You can also visit our blog or listen to our next weeks podcast to learn more about [product name]. Love it? Recycle those old business cards! Write a blog post discussing why you rebranded. Lake Butler, FL 32054, Specialty Net Lease Investment Opportunities. Its important to write clear and concise subject lines for announcement emails. So this should be the first place you apply your new logo. A company with that big of history knows when a rebranding is due. Dunkin Donuts is another big company with a history that goes back to the 1950s. 4. Before launch day, make a list of places to check, including landing pages, old email templates, search ad copy, and ad extensions. Companies rebrand for various reasons, including new leadership, a new target audience or a new company vision, but no matter the reason, rebranding is a big deal, and deciding to rebrand should not be taken lightly. Announcement: We're rebranding with brand new logo and website! To mark the legacy brands new era, Tupperware did not stray far from its roots, nodding to 70s nostalgia but embracing a clean and modern look. Use rhetorical questions to engage your recipients and persuade them to keep reading. People subscribe to your email newsletters because they want to know about upcoming events. Big news! There you have it. They typically have variations of orange but can include shades of pink, blue, purple, and red. Your email address will not be published. It took multiple tries for Uber to find its ideal brand identity. Learn More{{/message}}. On the other hand, introducing the new branding too slowly will make it difficult for customers to differentiate between the new brand and the old. Know that your Swift Creek professional has a team that they rely on for comradery and as a resource, as we are all better, smarter, and grittier together. To Our Valued Clients and Supply Partners, As many of you may have already observed, United Packaging has recently re-branded our company. Australian Energy Foundation rebrand involved changing everything from its name to the logo, print publication designs, symbols, posters, and everything in between. Siemens used a very traditional corporate design for its brand identity. *Lifetime access to high-quality, self-paced e-learning content. These posts are my attempt to share my observations and learnings from the various marketing communications we receive every day. Don't neglect to rebrand your signage! Changing your brand's voice. Home / Articles / Features / Resources / Gallery, About / Advertising & Sponsorship / Contact / Privacy, 8 Best Company Rebranding Designs & Examples, The Ultimate Designer Toolkit: 2 Million+ Assets. She added that it needs to be something engaging that gets your customers involved and highlights all the ways your rebrand will be best for them. Formerly known as "United Packaging Supply Company", the new UNITED PACKAGING better reflects who we are as . Include attention-grabbing elements, such as images, graphics; they increase engagement. Create new social media ads that highlight your rebranding efforts. The rebrand carries through from inside the store to the outside world, including a logo redesign, packaging designs, store remodels, and brand messaging on all advertising and marketingchannels. In this post you'll learn: What an announcement email is and what you should include in one 20 examples of great launch emails (with takeaways) to inspire your own campaigns How to time an automated product launch email . Applying Your New Brand to Your Company Signage. Update your email signature so that it better represents Company X. Required fields are marked *, {{#message}}{{{message}}}{{/message}}{{^message}}Your submission failed. A Digital Marketing specialist training covers all areas of digital marketing. [Add CTA button]. If you havent led a rebrand before, its probably wise to engage a brand agency or consultant to help guide you through the process and provide an outside perspective and even additional resources.. Feel free to reach out with any thoughts, requests, or compliments. Rob also teaches digital marketing and analytics classes throughout the U.S. and abroad. It's imperative - to ensure consistency across the firm - that no additional verbiage, graphics, or links are added to your signature. They may find a purpose for your product or service thats not in your original scope. These company announcement email template examples show us how it's done. Cloud Migration: Tips to Complete a Successful Migration to AWS and Microsoft Azure, The Digital Marketers Guide to Rebranding, 5 Incredible Examples of Successful Rebranding, Professional Certificate Program in Digital Marketing, Advanced Certificate Program in Data Science, Digital Transformation Certification Course, Cloud Architect Certification Training Course, DevOps Engineer Certification Training Course, ITIL 4 Foundation Certification Training Course, AWS Solutions Architect Certification Training Course.